PC&F Adopts Gilbarco(R) Applause(TM) TV as Their Go-Forward Digital Forecourt Media Solution

GREENSBORO, NC--(Marketwire - Sep 13, 2011) - Pacific Convenience & Fuels, LLC will install Gilbarco Applause TV with Outcast as the standard digital forecourt marketing solution for its new locations. The company already has systems installed at some California and Colorado locations and is in the process of installing Applause TV at the highly visible Denver International Airport location.

"Applause TV provides us with a strong technology solution to engage consumers and easily adjust our message on a site-by-site basis," said Tony Grossi, Construction Manager at PC&F. "It was also important to us to offer consumers coupons at the forecourt during the fueling session to enhance our site-specific promotions and national content from Outcast. This ability separated Applause TV from the other solutions we considered."

Applause TV allows retailers to entertain and inform their customers, while providing them with reasons to come inside the store for higher margin purchases. The system delivers third party national advertising, retailer advertising, news and entertainment content on the large color screens embedded within the gas pump, along with consumer interaction and on-demand coupons at the fuel dispenser. Fully-managed programming includes content from CBS, ABC, Comedy Central, Warner Bros. Pictures and over 20 other premier content providers, as well as community-oriented content, including Amber Alerts.

"PC&F is a leading retailer in the industry and we are excited to help them achieve their business goals with Applause TV," said Mark Williams, marketing manager, fuel dispenser applications at Gilbarco Veeder-Root. "Applause TV remains the first and only interactive, turnkey forecourt digital media solution available to any site, anywhere in the United States. We look forward to collaborating with PC&F to evolve the features/capabilities of this new and exciting forecourt marketing channel over time."

PC&F operates gas stations and convenience stores in California, Colorado, Nevada, Oregon, Texas and Washington. The company is the largest Circle K franchisee with over 200 branded stores.

Gilbarco Veeder-Root will exhibit Applause TV at the National Association of Convenience Stores (NACS) Show, October 2 - 4, McCormick Place, Chicago. Gilbarco Veeder-Root, booth 6432.

About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S.
Gilbarco Veeder-Root. Technology with a human touch.

Contact Information:

For further information contact:

Lucy Sackett
Director Outbound Marketing
Gilbarco Veeder-Root
Tel: (336) 547-5607
Fax: (336) 547-5890