Aberdeen Publishes Sales Effectiveness, HCM, Storage, Virtualization, GSM, Communications Research

Research Addresses 360 Customer View, Talent Acquisition Lifecycle, Desktop Virtualization ROI, Video Collaboration and Expense Management

BOSTON, MA--(Marketwire - Sep 20, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Sales Effectiveness, Human Capital Management, Storage and Virtualization/IT Infrastructure, and Global Supply Management research practices.

The "Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential" research study by Peter Ostrow, Research Director for Aberdeen's Sales Effectiveness research practice, details how top performing organizations are able to retain 91% of their customer base through creating a single view of their prospects and customers. "As customer relationships, particularly in the business-to-business space, become more complex, the need to support the marketing/sales/service lifecycle around these accounts becomes an ongoing 'need to have' as opposed to a 'nice to have' for today's businesses," says Ostrow. "Providing a complete view of the customer requires less of an elimination of data sources, but the integration of disparate silos and providing access that is easy to navigate and always available to any customer-facing member of the company. The net result is maximum up-sell, cross-sell, and share of the customer's long-term wallet." To obtain a complimentary copy of this report made available in part by Aplicor LLC, Infor, SugarCRM Inc. and SAP please visit http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7074&camp=2

"Enterprise Video Collaboration: Strategic and Revenue-Producing Video for the Business," authored by Hyoun Park, Research Analyst for Aberdeen's Telecom and Unified Communications research practice, provides insights and guidelines for enterprises seeking to enable collaboration through video solutions. The research report explains the differences between video conferencing, video collaboration, and telepresence, and illustrates value propositions that each technology can provide to the enterprise. Similar to social media and mobility platforms, video as an employee-driven technology requires companies to develop and execute strategies to generate business value from their investments. Among Best-in-Class companies utilizing video effectively, 88% apply it for strategic or revenue-based activities and top achievers have had both a 17% decrease in business travel and an average of 120% quantitative ROI on their video solution. To obtain a complimentary copy of this report made available in part by underwriters POLYCOM and LifeSize, visit http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7183&camp=2.

"The Talent Acquisition Lifecycle: From Sourcing to Onboarding," authored by Mollie Lombardi, Research Director of Aberdeen's Human Capital Management research practice shares the latest thinking on identifying, attracting, and ultimately hiring the best-fit talent for today's organizations. This report, based on insights from over 500 organizations shows how top performers build a talent acquisition culture that dramatically improves not only new-hire performance, but also overall team and business results. To obtain a complimentary copy of this report, made available in part by underwriters Advantage xPO, SHL, Kenexa, Profiles International, Technomedia-Hodes iQ, Linkedin, please visit http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7142&camp=2.

"Measuring the Returns from a Desktop Virtualization Program," prepared by Dick Csaplar, Senior Research Analyst, Storage and Virtualization/IT Infrastructure research practice, presents seven metrics of desktop performance that apply to both virtualized and non-virtualized desktop environments. These metrics can help organizations determine if they are getting the best possible results from their desktop virtualization program. Desktop virtualization directly and visibly touches every program end-user and affects their daily productivity. To obtain a complimentary copy of this report, please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7041&camp=2.

The "Mid-Market Expense Management Program," authored by Christopher J. Dwyer, research analyst in the Global Supply Management practice, found that that travel-related expenses equate to nearly 7% of the average mid-market organization's total budget, a factor which reinforces the need to follow a Best-in-Class path to strategic success within this complex spend category. The report is based on findings from the 2011 Expense Management for a New Decade study, and recommends that mid-market organizations improve their analytical capabilities for improving expense management intelligence, as well as look to new-wave solutions (mobile expense management applications and cloud-based platforms) to improve the overall holistic process for managing business expenses. To obtain a complimentary copy of this report, please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7334&camp=2

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.