SmartStop(TM) Self Storage Launches "Sing It Smart" Video Jingle Contest

$5,000 Grand Prize, Celebrity Judge Panel and Public Voting Period

LADERA RANCH, CA--(Marketwire - Sep 23, 2011) - SmartStop Self Storage™ announced today it is kicking off a "Sing It Smart" video jingle contest with a $5,000 grand prize on its Facebook page that will run today through Nov. 21, 2011.

Entrants will create an original 30-second to one minute video jingle and upload it to the SmartStop Facebook page at

"One day in a meeting we were kicking around ideas about how we could sing the praises of SmartStop Self Storage," said H. Michael Schwartz, CEO and Chairman of Strategic Storage Trust, Inc. (SSTI), the parent company of SmartStop Self Storage, "when suddenly we realized that, hey, there are some really talented and creative people out there -- including our customers -- who have the smarts and technology to do it. Let's ask them to 'Sing It Smart' and tell us what's special about SmartStop Self Storage!"

SmartStop™ Self Storage is a new brand of self storage that combines an intuitive process with leveraged technology to help make the storage experience simple, quick, affordable and smart. Just three years after launching its acquisition efforts, SSTI now has more than 78 properties in 17 states and Canada, and was recently named one of the top 10 self-storage operators in the United States.

The creator(s) of the jingle that wins the Grand Prize will receive $5,000 total and the two runners up will receive an Apple® iPad® 2 or $500 cash, their choice. Videos must be submitted between midnight on Sept. 21, 2011 and 11:59 PM on Nov. 1, 2011.

Entries will be judged on brand reflection, originality, creativity of presentation, song quality, suitability of video for future advertising and promotion purposes, and entertainment value. The jingle should reflect the SmartStop brand -- personal, innovative, responsible -- and incorporate the tagline, "The smarter way to store!™"

The finalists for the "Sing It Smart" contest will be posted on Facebook at for a public vote from November 4 - 17. The winners will be announced on or about November 21.

A panel of celebrity judges includes professional cyclist Adam Myerson, professional mixed martial arts fighter Joe "The Hybrid" Duarte, and Gustav the German Shepherd (a rescued dog and overnight Facebook sensation!).

For complete rules, requirements and background on the judges, visit the SmartStop Self Storage Web site at

Contact Information:

Genevieve Anton
Anton Communications