Brita FilterForGood Music Project Teams Up With Janelle Monae for Fall 2011 Campus Consciousness Tour, Introduces HydrateU for College Students

Tour Will Combine Music, Environmental Awareness and New Ways for Students to Reduce Bottled Water Waste

OAKLAND, CA--(Marketwire - Oct 4, 2011) - GRAMMY-nominated artist Janelle Monáe is set to headline the seventh biannual Campus Consciousness Tour (CCT) presented by the Brita FilterForGood Music Project. The college tour runs from Oct. 1 to Oct. 22, visiting campuses along the East Coast and Midwest with a message of environmental sustainability and ways students can reduce their bottled water waste.

"I love the idea of bringing more of an overall experience onto college campuses," says Janelle Monáe. "CCT has the right formula by combining music and activism and delivering it in a fun and appealing way to students around the country. I look forward to being a part of this unique tour."

As the CCT presenting sponsor, Brita FilterForGood Music Project works with fans and artists to make concerts more sustainable by encouraging fans to use Brita® filtered water and a reusable bottle instead of bottled water. So far, the movement has saved more than 338 million plastic bottles from potentially ending up in landfills.

At the Campus Consciousness Tour, concert-goers can stop by the Brita FilterForGood Music Project tent and do their part to reduce bottled water waste by filling up a reusable bottle with free Brita® filtered water. Students can also play games to win prizes, learn more about the Brita FilterForGood Music Project as well as other student programs like HydrateU, a program in partnership with Brita FilterForGood and Haws Corporation, the manufacturer of the Brita® Hydration Station™.

Designed to help colleges and student organizations reduce their bottled water waste, HydrateU invites students to purchase custom Brita FilterForGood Nalgene bottles featuring their school's logo. For every 500 Nalgene bottles purchased by students on campus, the school will receive a free Brita® Hydration Station™ and an Eco-Grant to help students make an environmental difference on campus. To find out more about the program, visit

Stay Connected with the Brita FilterForGood Music Project for a Chance to Win Tickets and Meet & Greet Passes to the Campus Consciousness Tour*
The Brita FilterForGood Music Project is offering fans exclusive opportunities to stay connected with the Campus Consciousness Tour. Prior to each show, fans can "Like" the Brita FilterForGood page on Facebook and visit the Music Project tab to view giveaway announcements and enter to win tickets* and meet and greet passes to one of the 12 tour stops.

For more information about Brita FilterForGood and the Brita FilterForGood Music Project, "Like" the Brita FilterForGood page on Facebook and follow Brita FilterForGood on Twitter @FilterForGood to get real-time updates from the road.

About The Brita FilterForGood Music Project:
As part of the Brita FilterForGood campaign, the Brita FilterForGood Music Project works with fans and green-minded artists like Jack Johnson, Dave Matthews Band, Lady Antebellum and Guster to make concerts more sustainable by providing free Brita® filtered water from Brita® Hydration Stations™ and reusable Nalgene bottles. The Brita FilterForGood Music Project also encourages fans to bring the movement home by taking the Brita FilterForGood pledge to reduce bottled water waste and recycling their Brita® filters.

In 2007, Brita partnered with Nalgene® to create the FilterForGood® movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 319,000 people** have taken the pledge to reduce their bottled water waste, keeping an estimated 338 million disposable bottles*** out of landfills. Visit to learn how you can make a difference.

*NO PURCHASE NECESSARY. Open only to U.S. & D.C residents, 18+. Void where prohibited. For complete prize descriptions and official rules, visit Sponsored by The Brita Products Company.

**Based on number of participants in the FilterForGood pledge database.

***Standard 16.9-ounce

About The Campus Consciousness Tour:
The Campus Consciousness Tour (CCT) is half music, half environmental/social consciousness campaign aimed to inspire and activate students in a fun and exciting atmosphere while leaving a positive impact on each community and college that the tour reaches. Created in 2006 by the environmental non-profit group, Reverb, past headlining artists include Drake, Wiz Khallifa, Passion Pit, Ben Harper, Guster, and O.A.R.

About Janelle Monáe:
A ground-breaking, genre-blurring singer, songwriter, producer, and performer, Janelle Monáe's inventive style melds a refined pop sensibility with an extraordinary postmodern mash-up of soul, funk, and rock n roll. Her debut album "The ArchAndroid" was released to worldwide critical acclaim, garnering Monàe two GRAMMY Nominations. "The ArchAndroid" was produced by Janelle Monáe, Chuck Lightning, Nate Wonder & Sean Diddy Combs with Co-Executive Producer Antwan "Big Boi" Patton. It features appearances by an array of talented artists including "Big Boi" of Outkast, who was featured on the infectious GRAMMY-nominated lead single "Tightrope," as well as renowned poet Saul Williams, the psychedelic dance-punk troupe Of Montreal, the punk prophets Deep Cotton, and the Wondaland ArchOrchestra.

In addition to releasing her album, Ms. Monáe, who has developed a reputation for her incredibly dynamic live shows, has spent the past two years touring with a collection of diverse artists such as Of Montreal, Erykah Badu, Bruno Mars, Katy Perry and the one and only Prince. For up-to-the-minute news on Janelle Monáe, please visit

Contact Information:

Press Contacts:
Fallon O'Connor

Drew McGowan

Consumer Inquiries:
The Clorox Company

Take the Brita FilterForGood pledge to reduce bottled water waste. The Campus Consciousness Tour is a project of Reverb, an environmental non-profit that engages musicians and their fans to take action towards a more sustainable future. Featured Campus Consciousness Tour artist Janelle Monae.