SEATTLE, Oct. 5, 2011 (GLOBE NEWSWIRE) -- Remember when men were men? When Mani was the guy that worked on the docks, not a fingernail massage? When a martini was served straight up and not infused with apple, cherry, or pom? And when holding the door open for a lady was not just polite but the norm? Neither do we.
And that's a problem.
A video accompanying this release is available at http://www.globenewswire.com/mpr/bluenile/234092.html
To revive the chivalrous spirit of yesteryear, Blue Nile, the leading online diamond retailer, is throwing down the gauntlet, asking, Are You Man Enough to Say "I Do?" The man who tells the ultimate story of masculinity will receive the Company's assistance to do the manliest thing of all: Step up, take a knee, and earn his place by her side. The Grand Prize includes:
- A Blue Nile diamond engagement ring valued at up to $7,500,
- First-class airfare to New York City,
- Accommodations including hotel stay, dinner for two, transportation, $1,000 in spending money, and
- A proposal, live in front of the world, at the NASDAQ open on Friday, November 25.
What earns such a virile prize? How about Odysseus' quest to return to Penelope. Or, Dante's nine-circle descent to be worthy of Beatrice. Alternately, contestants may pen their own (slightly less intense) epic or post a video explaining what they would do to earn the perfect proposal. Examples may include:
- Wrestling a wild boar whilst wearing a ham necklace.
- Reciting the 100,000-verse Indian Sanskrit Epic, Mahabharata, backwards.
- Abstaining from an entire season of football (excepting the Super Bowl).
Now live, Are You Man Enough to Say "I Do?" is hosted on Blue Nile's Facebook page (www.facebook.com/bluenile). Submissions are collected until 3:00 p.m. (PST) on Friday, November 4, 2011. The top five stories will be displayed for public voting during the week of November 7. At the end of that week, the top vote earner will win the Grand Prize.
"Blue Nile men are the total package: sophisticated, intelligent, romantic – and have a great sense of humor," said John Baird, Blue Nile's Diamond Guy. "They'll prove their mettle, stopping at nothing to (safely) prove their love to her and win the proposal of a lifetime."
* Caution: Lift with your legs when reading.
All entries are displayed anonymously to ensure those wanting to surprise their future fiancés with a proposal are still able to do so. Full details can be found at www.facebook.com/bluenile.
For more information on Blue Nile's Are You Man Enough to Say "I Do?" campaign, please contact:
Josh Holland
206.336.6773
joshh@bluenile.com
About Blue Nile, Inc.
Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.
The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579