Protects Texas and Oklahoma Fans From Parking Scams

DALLAS, TX--(Marketwire - Oct 5, 2011) - Three years after a controversy related to event parking marred the annual game between the Universities of Texas and Oklahoma, parking lot managers are using technology to offer added convenience and protections on game day., a leading online parking reservation system that is revolutionizing the parking industry, has teamed with Parking Company of America to offer reserved parking for the Red River Rivalry at seven nearby parking lots.

"Fans preparing for the Red River Rivalry want peace-of-mind as well as convenience," said George Baker, CEO of "Making part of your pre-game planning gives you the ability to review parking options, including locations, pricing and any special amenities such as restrooms or tailgating. Having a parking space reserved and paid for ahead of time takes the hassle out of the game day experience."

This is the first year has offered parking for the Texas State Fair and the Red River Rivalry. The company regularly features parking for events at Cowboys Stadium and Rangers Ballpark in Arlington, American Airlines Center in Dallas, Minute Maid Ballpark in Houston, Edward Jones Dome and Scottrade Center in St. Louis, as well as Bobby Dodd Stadium, Centennial Olympic Park, Philips Arena, Georgia Dome, and Turner Field in Atlanta. Last month added events at Donald W. Reynolds Razorback Stadium in Fayetteville, Ark.

Listings on show fans can reserve a parking space three quarters of a mile from the stadium for as low as $40. The closest lot, within a couple hundred yards of the Cotton Bowl, is available for $80.'s online parking reservation system makes it easier for parking lot managers to post parking options, adjust prices and accept payment without handling cash.

The historic Cotton Bowl is sold out for this annual showdown between two premier college football teams. The third-ranked Oklahoma Sooners are led by their quarterback Landry Jones. The junior has already thrown for almost 1,500 yards and 10 touchdown passes. The OU defense will make it hard for the 11th-ranked Longhorns to move the ball, but freshman running back Malcolm Brown, averaging nearly five yards a carry in his first college season, will lead the ground attack.

"This is always a fantastic game, and whether fans are driving up from Austin, or down from Norman, we want them to be able to focus on the game, not to mention some tailgating before kickoff," said Baker.

The convenience and peace-of-mind made possible by this year is a far cry from what dozens of Texas and Oklahoma fans experienced in 2008. They emerged from the game to find their cars towed, despite having paid to park. An investigation determined that fake parking lot attendants coordinated with towing companies to scam the parkers. users pay online and hand the parking lot attendant a printed voucher rather than cash. These measures are among the many layers of protection that have prompted more than 15,000 people to reserve their event parking through the

Based in Dallas, Texas, eliminates the frustration and uncertainty of finding a parking spot. The online parking reservation platform is easy to use and simplifies the parking process for both the parker and the parking provider. Founded on the principles of excellent customer service, enhances the customer experience with a guaranteed reserved parking spot, route directions with estimated time of arrival and a pre-paid parking rate. For more information, visit

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Daniel Keeney