Media Networks, Inc. Launches Omnipoint, a Proprietary Tool for Optimized Targeted Marketing

System Enhances Media Planning and Buying Process

STAMFORD, CT--(Marketwire - Oct 17, 2011) - Media Networks, Inc. (MNI), the leader in multimedia target-market advertising, today announced the launch of Omnipoint, a proprietary technology that the company developed to facilitate the target-market media planning and buying process.

Comprised of Omnipoint Research, Omnipoint Media Planning and Buying, and the Omnipoint Campaign Portal, the technology suite encompasses local-market insights and data, media planning and buying intelligence and digital-campaign analysis.

MNI's Omnipoint system is comprised of:

  • A campaign portal for analyzing and optimizing digital campaigns
  • Historical campaign-performance data, including ad-category segmentation and geographic subtleties that are regularly evaluated and updated
  • Aggregated and distilled third-party research on local markets

From the beginning of the media-planning process, MNI uses Omnipoint Research to extract nuances from local-market analysis, to draw parallels between specific regions and to identify differentiators within them in terms of media usage and local-site behavior.

Omnipoint Research provides target-market information that spans seven categories: spirits, automotive, banking/finance, consumer packaged goods, pharma, health care and health insurance, and is available in up to 80 Designated Market Areas (DMAs).

"MNI created Omnipoint to capitalize on the efficiencies that technology offers," said Robert Reif, president of MNI. "We're committed to providing our clients with the best media solutions to reach their desired audiences through timely and strategic recommendations based on a marketer's specific objectives."

The MNI Omnipoint technology system houses historical campaign performance data, including ad category segmentation and geographic subtleties, to build plans that maximize campaign effectiveness. The Omnipoint platform enables MNI to monitor individual digital campaign data for clients, viewing performance information and tracking in real-time, streamlining optimizations, and providing advertisers with recommendations based on individual objectives. Updated on a regular basis, this additional insight arms marketers with information critical to campaign success.

About Omnipoint
MNI, in conjunction with Time Warner IT experts, developed Omnipoint as a proprietary system over the course of two years and implemented its use throughout the company as a more efficient process to assist in the local, hyper-targeted media planning process.

About MNI
The leader in target-market advertising for more than 40 years, MNI has relationships with premier print and digital publishers. These relationships give marketers the ability to advertise in acclaimed national magazines and on leading websites on a ZIP code-specific basis. By partnering with top publishers like Hearst, Hachette Filipacchi, and Meredith Publishing Group, as well as trusted online content providers like iVillage, and, MNI connects with consumers both demographically and geographically, providing maximum reach without waste. MNI is a division of Time Inc., a wholly owned subsidiary of Time Warner, Inc., the world's leading media and entertainment company.

Contact Information:

Kathleen Sampey
DiGennaro Communications

Media Networks, Inc. Launches Omnipoint,  A Proprietary Tool for Optimized Targeted Marketing