NEW YORK, NY--(Marketwire - Oct 18, 2011) - USA Network, the #1 network in all of basic cable, (http://www.usanetwork.com/) has selected yap.TV (http://www.yap.tv) -- the original and most immersive Social TV app for Apple mobile devices -- to create an innovative Social TV experience connecting USA programs and fans. Utilizing yap.TV's unique approach to second-screen enjoyment of broadcast programming, USA will offer viewers an app to harness and amplify the social buzz around its series via Character Chatter. Users will also be able to access a dynamic programming guide, view content, invite friends on Facebook and Twitter to the app as well as chat with other yap.TV users all through one platform on all Apple mobile devices.
Committed to creating ever more engrossing ways for viewers to connect with shows on a personal level, USA has tapped yap.TV's expertise in harnessing the essence of social media chatter around TV content for an unrivaled fan experience. Blending all the most popular features of USA's Social TV initiatives -- including Character Chatter and its Facebook integration, instant polls, custom chat groups, cast photos, show rankings and more -- with an unrivaled animated show guide, USA's Social TV mobile app will deliver an experience unlike any other.
yap.TV, renowned for its category-leading user experience, has developed the most advanced platform for Social TV available with enterprise-class features to work with network partners, of which USA is the first. The USA App, powered by yap.TV, is a completely branded experience, providing fans an immersive, social experience with rich content and leading interactive features. The yap.TV platform is currently being offered to select network partners, who will benefit from fast time-to-market and an extensive roadmap of innovations to come.
"We are constantly looking for ways to expand our reach and engage our fans not only through rich experiences, but across multiple platforms so that they can access our shows and engage with them wherever they are," said Jesse Redniss, VP of Digital for USA Network. "yap.TV gives our fans an innovative platform for personalizing their interaction and engaging with content in ways that allow us to continually evolve our Social TV experience, always staying a step ahead for our fans."
yap.TV and USA Network will unveil their new Social TV application in November, offering the app for free download to all Apple mobile device users. The app will feature social forums for popular USA programming such as Burn Notice, White Collar, Suits, Psych, Covert Affairs and others.
About USA Network
USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
About yap.TV
yap.TV is the first social TV platform designed for consumers on mobile devices. The yap.TV app has received accolades for superior user experience design, intelligent content discovery, and immersive interactive features unprecedented in social TV. In addition, yap.TV offers partners a powerful platform for creating branded experiences that connect into the yap.TV ecosystem, enabling partners to attract, retain, and monetize audiences on the second screen. yap.TV is venture-backed by Javelin Venture Partners and Blumberg Capital, and is also advised by Apple co-founder Steve Wozniak. More information can be found at www.yap.tv.
Contact Information:
Mark Lindsey
Social Radius
310-862-6317