uTest CEO Doron Reuveni Joins Google & Crowdsourcing.org to Present "An Introduction to Crowdsourcing" at SIG Global Leadership Summit

SEATTLE, WA--(Marketwire - Oct 18, 2011) - In-the-wild software testing leader, uTest, announced that CEO Doron Reuveni will be a featured speaker at the SIG Global Leadership Summit, a premier executive forum complete with the latest best practices, cost-cutting strategies, innovative processes, and risk-mitigation approaches for sourcing and outsourcing. Together with Google Engineering Director, James Whittaker, and Crowdsourcing.org Founder, Carl Esposti, Reuveni will present "Crowdsourcing - The Next Generation In Sourcing Strategy" on October 19^th at 3:40pm.

"The key to successfully employing a crowdsourcing model is to advance beyond the loosely affiliated, unstructured crowd -- a mob," said Doron Reuveni, uTest CEO, "and to create an engaged, interactive community of diverse and skilled professionals. With the help of reputation and compensation systems, and community recruitment and engagement, crowdsourcing is taking the services industry to new heights."

In this session, Reuveni will discuss what crowdsourcing is and what it isn't; how to vet, incent and manage a massive global workforce; and the four tenets to gauge whether or not crowdsourcing fits into your sourcing strategy. Using real-world examples, Reuveni will dispel some of the most common misconceptions about crowdsourcing and reveal how to make it work.

The SIG Global Leadership Summit will be held at the Hyatt Regency Bellevue, 900 Bellevue Way NE, Seattle, WA. View the full agenda on the SIG website.

About uTest, Inc.
uTest provides in-the-wild testing services that span the entire software development lifecycle -- including functional, security, load, localization and usability testing. The company's community of more than 45,000 professional testers from 180 countries put web, mobile and desktop applications through their paces by testing on real devices under real-world conditions. Thousands of companies -- from startups to industry-leading brands -- rely on uTest as a critical component of their QA processes for fast, reliable, and cost-effective testing results. More info at http://www.utest.com or http://blog.utest.com.

About Sourcing Interests Group (SIG)
Sourcing Interests Group (SIG), www.sig.org, is a membership organization that has served sourcing and outsourcing professionals from Fortune 500 and Global 1000 companies throughout its 20-year history. SIG is unique in that it blends practitioners, service providers and advisory firms in a non-commercial environment. Members of all types are focused on improving bottom-line performance, quality and customer service through strategic sourcing/procurement and outsourcing initiatives.