Denver, CO, Oct. 26, 2011 (GLOBE NEWSWIRE) -- Denver conversion-driven marketing agency 90octane and the Colorado Chapter of the Business Marketing Association (BMA Colorado) announce the publication of a white paper entitled "Leading the Way in Lead Nurturing." Author Sam Eidson, partner at 90octane and BMA Colorado’s 2011 Business Marketer of the Year, tapped the expertise of digital marketing executives from IBM, GE and Cisco to offer insights into emerging lead nurturing best practices.
Linda Boff, GE’s executive director of global digital marketing, Chris Wong, vice president, marketing transformation at IBM, and Michael Metz, senior director of web marketing and strategy at Cisco, each detail the role of lead nurturing in their organizations’ growth plans, their current progress and how they measure results.
The contributors offer glimpses into the complex lead nurturing processes and tools in place at the leading B2B organizations, while providing practical tips that B2B marketers can put into place today.
"B2B marketers have a growing demand for education and best practices surrounding digital marketing," said Carla Johnson, past president (2010-2011) of BMA Colorado. "Our collaboration with Sam Eidson reflects the emphasis BMA Colorado has on delivering the content that focuses on what B2B marketers need to do their jobs well."
To download a copy of the white paper, please visit http://www.90octane.com/lead-nurturing-white-paper .
Another educational resource from BMA Colorado, Advice from the Top is a recently published book with information from 24 expert marketers. It includes a chapter on conversion-driven marketing from contributor Sam Eidson and is available at www.bmatopadvice.com.
About BMA Colorado
The Colorado Chapter of the Business Marketing Association (BMA Colorado) enriches the professional lives of business-to-business (B2B) marketers through exceptional education and learning-based networking events with industry experts, thought leaders and peer groups. BMA Colorado inspires marketers to invest in themselves and their careers by gaining the insights, skills and connections unique to the B2B profession. For more information, visit www.bmacolorado.org.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. www.90octane.com
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