New York / London, Nov. 2, 2011 (GLOBE NEWSWIRE) -- NEW YORK/LONDON - November 2, 2011 - Synaptic Digital, the world’s premier multichannel digital media creation and distribution platform, took top honors on behalf of three clients at Communicate Magazine’s Digital Impact Awards, which represent the UK’s largest celebration of digital communication. The awards, hosted by television presenter Johnny Ball, took place at the Grange Hotel St Paul’s in central London.
adidas won Gold in the "Best Online Newsroom" category for the adidas NEWS STREAM, while another Synaptic Digital customer Maersk took the silver for their Media Center.
Synaptic Digital’s rich and social media driven online newsroom solution, MediaCentre, allows brands and organizations to connect with their audiences and key influencers and empower them with shareable content. Since the product’s launch last year, Synaptic Digital has continued to innovate and enhance the offering with deeper integrations with social media, multilingual and localization capabilities, and faster content download speed.
"It’s a requirement that all of our communications activity has accountability in terms of measurable outcomes," said Steen Reeslev, Senior Vice President, Head of Group Relations, A.P. Møller - Maersk. "The Maersk Line MediaCentre represents how all communications, broadcast, print, and digital, in unison can connect our brand with relevant audiences and influencers."
Goodyear Dunlop Europe received the Silver award in the "Best Multimedia Press Release" category.
Synaptic Digital completely re-imagined the text-based press release and transformed it into a versatile multimedia storytelling tool that directly connects brands with the right audiences. The Interactive News Release (INR) features an intuitive media viewer, the industry's fastest content download speeds, and a targeted distribution package to extend a brand's reach beyond that of traditional wire services to deliver impressions to thousands more story-spreading journalists, influencers, and advocates.
"We’re proud to support the digital communications efforts of these three stellar brands," said Matthew Thomson, Managing Director Europe, Synaptic Digital. "With mobile technology, blogs and social media - today, everyone truly is a publisher, and our client’s digital news distribution needs and goals reflect this shift. We’re thrilled to be recognized for our distribution platform."
Andrew Thomas, Publisher of Communicate Magazine and organizer of the Digital Impact Awards, commented, "We saw the number of entries double for this year’s Digital Impact Awards. More impressive, however, was the amazing increase in the calibre of each entry. With such an increase in both quantity and quality, it was a major achievement for any company to reach the shortlist. So we would like to extend our congratulations to Synaptic Digital; to win a gold and two silvers was a fabulous result."
About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) helps brands tell their stories across earned, owned and paid media through newsworthy, informative video. General Motors, Honda, Procter & Gamble, American Express, GlaxoSmithKline, Google, Intel, NATO, Ericsson and others rely on our expert video services, targeted multimedia news releases, narrative marketing, digital media centers, and thenewsmarket.com, the world's largest content exchange for journalists and influencers, to connect with their audiences in measurable ways. We are privately held and headquartered in New York, with offices in London, Ahmedabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC.
Press Release Tweet: @SynapticDigital wins 3 #digitialimpact awards for work w/ adidas & Maersk for best online newsroom & Goodyear Dunlop for best multimedia release.