The CW4Kids Toonzai Teams Up With Archie Comics Publications for the "Super Sonic Comic Sweepstakes"

Grand Prize Winner to Appear in Upcoming Comic Book

New York, New York, UNITED STATES


NEW YORK, Nov. 3, 2011 (GLOBE NEWSWIRE) -- The CW4Kids, the leading Saturday morning kids broadcast network, and Archie Comics Publications, the largest mass market comic book publisher in the world, have partnered in an exclusive, month-long promotion, celebrating Sonic the Hedgehog's 20th anniversary with The Super Sonic Comic Sweepstakes.

Who says you need to be funny to be a comic? For the first time ever, one (1) Grand Prize Winner will appear as a character in an upcoming issue of Sonic The Hedgehog™ comic and win a one year subscription. Twenty (20) First Prize Winners will each win one year subscriptions to Sonic The Hedgehog comic. The partnership will be promoted on-air, online and in-book. Dedicated sweepstakes spots will air throughout TheCW4Kids Saturday morning lineup in November driving kids online to enter for a chance to win. A co-branded print ad is featured in the November issues of the Sonic The Hedgehog and Sonic Universe comics. Additionally, online promotion at www.Archiecomics.com and www.CW4Kids.com --- plus respective social media channels -- will encourage entry through November 30th.

"We're excited and honored to be partnering with the team at TheCW4Kids," said Archie Comics Co-CEO Jon Goldwater. "Sonic is a key part of the Archie Comics family and this promotion presents a fun, interactive and exciting new way to tune people into the blue blur himself in print and on television."

Sonic X™ airs every Saturday morning on TheCW4Kids Toonzai programming block. There is no slowing down this classic anime favorite. In the current 2011-2012 broadcast season to date, Sonic X ratings have grown among core audience of K2-11 (12%), K6-11 (14%), B6-11 (13%) at 8AM. Fans can also view their favorite Sonic X episodes 24/7 on the Toonzai website, www.CW4Kids.com.

Source: The Nielsen Company, Galaxy Explorer (9/11/10 – 10/23/10 vs. 9/10/11 – 10/22/11)

About 4Kids Entertainment, Inc.

With U.S. headquarters in New York City, and international offices in London, 4Kids Entertainment, Inc. (Pink Sheets:KIDEQ) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children's entertainment products. Through its subsidiaries, 4Kids produces animated television series and films, distributes 4Kids' produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids' owned or represented properties, and operates Websites to support 4Kids' owned or represented properties. Additionally, the Company programs and sells the national advertising time in "TheCW4Kids" five-hour Saturday morning block on The CW Television Network. It continues to be the #1 kid broadcast network on Saturday mornings.

Additional information is available on the www.4KidsEntertainment.com corporate website and at the www.4Kids.tv web streaming and game station site as well as at www.toonzaki.com, a web portal that features uncut anime episodes.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.

About Archie Comics Publications

Archie Comics is the leading mass market comic book publisher in the world and the home to a wide array of the most popular humor, action-adventure and superhero characters in entertainment, including Archie, Jughead, Betty and Veronica, Reggie, Kevin Keller, Josie and the Pussycats, Sabrina, the Teenage Witch, the Mighty Crusaders, Super Duck, Lil' Jinx and many more. Archie Comics have sold almost 2 billion comics worldwide and are published around the world in a number of languages. In addition to comics, Archie characters have been featured prominently in animation, television, film and music in various popular incarnations.

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