WINDERMERE, Fla., Nov. 14, 2011 (GLOBE NEWSWIRE) -- Hospitality Ventures LLC, franchisors of Centerstone and Key West hotel brands have announced that on December 1, 2011, their corporate name will be changed to Vimana Franchise Systems, LLC.
"Back when we launched the Centerstone brand, the Hospitality Ventures name was sufficient as it was simply the owning entity and was not really going to be publicized. However, since then we have grown into a multiple brand franchise system and we wanted a name that was less generic, less vanilla. Vimana has many meanings. In the medical industry, it means just the right amount. In the Hindu religion, it is an ancient flying machine often associated with truth and knowledge. I have always been fascinated by vimanas because of the abundance of overwhelming evidence for their existence. It's a strong name that I believe will serve us well as we continue to expand our franchise friendly brands into the future," explained Belmonte, CEO & Owner.
Immediate steps to launch the new branding for the company will include introduction of the new logo and identity of Vimana Franchise Systems LLC.
About Vimana Franchise Systems LLC
Vimana Franchise Systems LLC is a hotel franchise company owned by CEO Steve Belmonte, President Neal Jackson and Vice President Cory Jackson Jr. In May 2011, Vimana Franchise Systems launched the Centerstone brand as a three-segment franchise designed to create a fair and cost effective model for the hospitality industry. In November 2011, Key West Inns was re-launched under the Vimana Franchise ownership umbrella as a fun and uniquely themed leisure brand. For more information on Vimana Franchise Systems LLC, contact Steve Belmonte at (407) 654-5540 steve@vimanafs.com. Visit Vimana Franchise Systems online at www.VimanaFS.com. Visit Centerstone online at www.centerstonehotels.com, on Twitter at @Centerstonehtls, or on Facebook at www.facebook.com/Centerstonehotels. Visit Key West Inns online at www.staykeywesthotels.com, on Twitter at @StayKeyWest, or on Facebook at http://www.facebook.com/staykeywest.
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