PrimeTime Amusements Showcases New Initiatives at IAAPA

Arcade Company Launches PrimeTime University, Family Entertainment Center Consulting, and Certified Pre-Owned Programs at 2011 Arcade and Amusement Park Conference in Orlando, FL

Ft Lauderdale, Florida, UNITED STATES


FORT LAUDERDALE, Fla., Nov. 14, 2011 (GLOBE NEWSWIRE) -- PrimeTime Amusements, a global operator, seller and event renter of video arcade machines and simulators, today launched three new and unique initiatives at the International Association of Amusement Parks and Attractions (IAAPA) conference held in Orlando, FL. Each of the initiatives build on PrimeTime Amusement's near two-decades of experience in the arcade sales, rentals and operations business. They are PrimeTime University, Family Entertainment Center (FEC) Consulting and the PrimeTime Certified Pre-Owned program.

  • PrimeTime University: PrimeTime Amusements has introduced PrimeTime University as an avenue to share the company's knowledge base (technical, operational and financial) with struggling and/or new arcade businesses looking to grow and improve operations, revenue, and more. PrimeTime Amusements' commanding position in the global gaming marketplace, both as a sales distributor and FEC operator, has generated years of experience in identifying problem areas to optimize game center profits. PrimeTime is now sharing its expertise through PrimeTime University, a management and technician certification program, specifically designed to assist new and/or underperforming FEC facilities reach their full-profit potential.
  • FEC Consulting: With close to two-decades of experience in FEC game provision, direct operations and customer support, PrimeTime Amusements is uniquely qualified to provide new amusement facility owners and operators – on an international basis –the knowledge and skills needed to maximize their profits. A full-service solution, PrimeTime FEC Consulting offers the following services: feasibility guidance; site assessment; theming, branding and competitive differentiation concepts; architecture, interior design, layout and engineering; financial preparation & analysis; operations planning, staffing and end-to-end vendor identification; redemption program design; new games vs. certified pre-owned games determination and sourcing; and international FEC consulting in markets, including: Latin America, Mexico, the Caribbean, and Africa.
  • Certified Pre-Owned Program: As part of the company's existing businesses, PrimeTime Amusements continuously rehabilitates older and dying games. These refurbished or "reborn" games are often sent overseas to locations that do not require brand new equipment as well as to smaller operations in the U.S. that cannot afford new equipment. With the Certified Pre-Owned Program, PrimeTime Amusements is certifying these games. PrimeTime Technicians receive, assess and generate a report on game condition before putting each game through a rigorous 30-point technical checklist, including cabinet structure stability, electronic motherboard integrity, monitor clarity, parts functionality, graphics touchups, redemption mechanicals integrity, and parts audits. Only those games which pass with 100% technician sign-off will be approved to re-enter the marketplace and be backed by PrimeTime Amusement's Certified Pre-Owned guarantee.

"PrimeTime Amusements is thrilled to introduce three new and unique programs to both our current and potential customers," said David Goldfarb, President of PrimeTime Amusements. "With these programs, we are committed to assisting operators in the family entertainment center industry gain access to better equipment, understand the ins and outs of the arcade business so that they can succeed, and ultimately benefit from PrimeTime Amusement's team of knowledgeable and experienced technicians and staff."

PrimeTime Amusements

PrimeTime Amusements is a global operator and provider of video arcade machines and simulators. Founded in 1992, PrimeTime Amusements goes beyond just selling and renting equipment; the Company also offers thousands of entrepreneurs and facility owners turn-key arcade consulting, planning, installation and operations solutions. PrimeTime Amusements specializes in new and innovative machines, refurbished high-end equipment as well as classic and more traditional arcade games. Learn more at www.primetimeamusements.com. Become a fan of PrimeTime Amusements on Facebook at www.facebook.com/PrimeTimeAmusements; and follow us on Twitter @PTAmusements.

About IAAPA Attractions Expo 2011

IAAPA Attractions Expo is the largest conference and trade show in the world for the attractions industry. With its theme "The Force Behind the Attractions," the show will take place in Orlando, Florida, and draw 25,000 industry professionals from 100 countries to the Orange County Convention Center from Monday, Nov. 14, through Friday, Nov. 18. The trade show floor will be open Tuesday, Nov. 15, through Friday, Nov. 18. IAAPA Attractions Expo 2011 offers a full week of business opportunities, educational experiences, and features new ideas, products, and events. This is the gathering place for attractions industry professionals and decision makers to view the latest innovations, plan for the future, learn from one another, and network. More information is available at www.IAAPA.org/IAAPAAttractionsExpo.

About IAAPA

IAAPA is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions, and is dedicated to the preservation and prosperity of the attractions industry. The association's global headquarters is in Alexandria, Virginia, and maintains regional offices in Brussels, Mexico City, and Hong Kong. www.IAAPA.org

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