Undertone(R) Appoints Chuck Gafvert as Senior Vice President, Operations and Technology

Industry Leader and Former AOL VP Joins Undertone to Help Drive Continued Growth

NEW YORK, NY--(Marketwire - Nov 18, 2011) - Undertone, which delivers quality display, high impact and video solutions for advertisers, today announced that Chuck Gafvert has joined the company as senior vice president, operations and technology. In this newly created role, Gafvert will lead a team responsible for managing global advertising operations and technology.

Gafvert has more than 20 years of industry experience. He joins Undertone from AOL where he worked for nearly 15 years and most recently managing a global team of 180 people that supported ad sales for all owned and operated properties as well as Advertising.com. While at AOL, Gafvert also led post acquisition technology integration of a number of companies including Tacoda, Lightningcast, Third Screen Media, Quigo and ADTECH.

"Chuck brings exceptional operating and technology experiences to the company," said Michael Cassidy, founder and CEO of Undertone. "His proven track record, reputation in the industry and deep domain knowledge will be extremely valuable."

"Undertone has carved out a unique position in the advertising ecosystem by successfully combining creative and technology innovation with industry leading quality and service," said Chuck Gafvert. "This is a tremendous opportunity to be part of this growing team and company."

Gafvert is a founding member of the AdMonsters online publishers group, an active member of the Interactive Advertising Bureau (IAB), and served on the MRC Board of Directors and the Internet Committee.

About Undertone
Undertone delivers quality display and video experiences for advertisers, publishers and the global audiences they serve. Undertone's Digital Advertising Suite™ is a unified platform that supports targeting, optimization and reporting across multiple formats. Armed with the insights to turn data into better decisions, Undertone helps marketers around the world create value from their online investments. For more information, go to www.undertone.com.

Contact Information:

Media Contact
Lindsay Swanson
212.685.8000 ext. 439