Leading Eco-Luxury Hair Care Company Launches Luxury Blow Dry Bar and Intense Hair Masque With Unique Infused Formula for Instant Performance

LOS ANGELES, Dec. 6, 2011 (GLOBE NEWSWIRE) -- BE Beverly Hills, the original and revolutionary eco-luxury hair care company, is once again shaking up the hair industry with the recent launch of its new luxury blow dry bar, named BLOWLUX (www.blowlux.com) and the release of its latest groundbreaking Intense Hair Masque with naturally infused oils, including premium Argan Oil, for rich nourishment and advanced conditioning.

BE Beverly Hills has always been on the forefront of emerging trends by being the first company to create a new eco-luxury market segment, the first company to leverage Facebook to build a global brand with over 130,000 Likes, an early adaptor of premium Argan Oil for its product line, and now the first company to launch a luxury blow dry bar with premium spa-like services. BLOWLUX will offer affordable luxury services, including full-service blowouts (no cuts or color), relaxing spa nail treatments and premium make-up artistry. This unique blow dry bar will also provide advanced online booking services to allow customers to book appoints in real-time at Blowlux.com, Facebook.com/BeBeverlyHills and soon through the official BLOWLUX Mobile App.

Who do you want to BE today? This is the creative tagline for the available styles at BLOWLUX. There are five standard blowout options to select: do you want to BE The Girl Next Door with simple and natural hair, BE Flirty with loose curls, BE Straight Glam with sleek and smooth hair, BE Fun & Carefree with beachy waves or BE a Diva with voluminous hair. BLOWLUX will also offer customers to BE an Uptown Girl with a classy up do and BE a Little Princess for girls 12 and under.

"All of our blowouts are fantastic and our spa experience is unique in itself, but what really sets us apart from other blow dry bars is that we only use our own eco-luxury hair care products, which have out performed most of the well-known brands in the industry since we launched," commented Michele Owen, Co-Founder and Creator. Michele further states "when we started this brand our mission was to change the hair care industry one product at a time and create an entirely new market segment that we call eco-luxury. Being the first eco-luxury hair care company wasn't easy, but the rapid success of our top selling feather lightweight Shine & Repair Serum has enabled use to expand our business and product line very quickly."

In addition to the BLOWLUX blow dry bar, BE Beverly Hills is also unveiling its Intense Hair Masque, with a unique formula that repairs, nourishes and hydrates dull, damaged hair from the inside out and protects against breakage. The masque also features an anti-aging complex, which infiltrates the hair shaft and rebuilds the internal structure to restore elasticity – providing smoother, shinier and stronger hair after only one use. Most hair masque formulas today are oily and difficult to wash out, leaving hair greasy and weighted down. The BE Beverly Hills Intense Hair Masque, on the other hand, boasts a unique, lightweight formula that is slick-proof. Comprised of a sulfate and paraben free formula that includes natural ingredients, silk amino acids, wheat protein and premium organic Argan oil that all work cohesively to restore hair's natural youth and elasticity.  

Hollywood PR and Marketing firm TLK Fusion is proud to unveil this new, revolutionary product to the public. Used by numerous A List celebrities, the BE Beverly Hills brand is quickly becoming Hollywood's hottest commodity.

"It's no mistake that stressful or unpleasant days are often categorized as 'bad hair days'," says Tracy Keyser, Founder and Senior Vice President of TLK Fusion.  "I die for this masque, and since healthy, gorgeous hair is something every woman and celebrity wants, the BE Beverly Hills Intense Hair Masque is a must have."

BE Beverly Hills is ringing in the New Year with two times the fun by following the premiere of their Intense Hair Masque with the grand opening of their BLOWLUX luxury blow dry bar, in Playa Vista, California on December 7, 2011. Now that BE Beverly Hills has mastered the art of creating the perfect hair care products, the BLOWLUX Blow Dry Bar is set to deliver customers the ultimate in pampering using the entire BE Beverly Hills line to enhance personalized hair, nail and make-up services. Never falling short of anything fabulous, BLOWLUX is opening their doors to the world with a star-studded party that will include delicious cupcakes accented with custom BE Beverly Hills couture designs from Sheri Mersola at Roundabouts® Cupcake Sleeves (www.roundaboutsleeves.com), celebrity guests, bubbly champagne and Top 40 tunes from DJ Rick Morales to commemorate the opening.

About BE Beverly Hills: ( www.bebeverlyhills.com ) ( www.blowlux.com )

BE Beverly Hills is the original eco-luxury brand that was created by women with the mission to empower women. The inspiration to create eco-concise products with luxury performance comes from the idea that a woman is most confident when she is radiant and beautiful. Using high quality natural ingredients and revolutionary formulas has enabled BE Beverly Hills to create one of the fastest growing global brands in the industry. BE Beverly Hills is recognized as one of the top emerging brands in hair care and is also the company behind BLOWLUX. For more information on BE Beverly Hills and BLOWLUX visit BE Beverly Hills on the web at http://www.bebeverlyhills.com/.

About TLK Fusion: ( http://www.tlkfusion.com ):

TLK Fusion is one of the leading Hollywood marketing firms in Los Angeles. TLK Fusion's innovative campaigns, strong celebrity relationships and worldwide distribution connections can take you and your brand to the next level.  In today's society, celebrities are walking brands.  With an A list roster of celebrity relationships, TLK Fusion is able to leverage their network to gain maximum exposure for their clients.  Through these top-tier, powerful alignments, TLK Fusion can effectively enhance the public's perception of your brand.  TLK Fusion's out-of-the-box thinking and 360 degree service mix has proven successful time and time again.  

For more information, please contact:

TLK Fusion

Caitlin Cota

213.250.6777 ext. 1005


This information was brought to you by Cision http://www.cisionwire.com

The following pictures are available for download:

[Image] BE Beverly Hills