Barcelona, Dec. 28, 2011 (GLOBE NEWSWIRE) -- * Spanair’s Christmas campaign (www.spanair.tv) received more than 400,000 viewings in less than 72 hours and was shared by over 19,000 people on Facebook and Twitter
* The 11 children on the Barcelona - A Coruña flight on the 21st December were given the surprise of a lifetime, receiving their first Christmas gifts from Santa Claus himself during a "chance encounter" on the flight.
Spanair has done it again. For the second year running year running the Catalan carrier Spanair has managed to take the spirit of Christmas to its passengers and convey it to the rest of the world thanks to an official video which has received more than 400.000 views, going viral in just under three days.
If last year's "Unexpected Luggage" campaign managed to conquer the hearts and minds of passengers with gifts on the luggage carousel sitting alongside suitcases and holdalls, this time children flying on the Barcelona - A Coruña route took the limelight by becoming the first to receive their Christmas presents thanks to a chance encounter with Santa Claus himself aboard the aircraft.
The reactions from passengers and the excitement from the children and their testimonials have been compiled to produce a video which is available on the airline’s official channel (www.spanair.tv). The video has been a resounding success, having been shared on Facebook and Twitter by over 19,000 people.
"Unexpected Visit" campaign
This marketing action, devised by the Spanish advertising agency Shackleton, seeks to enhance the values of innovation and approachability that characterise the Spanair brand although "Our primary aim was to give our passengers a wonderful surprise", according to Núria Tarré, Spanair’s Director of Sales.