Synaptic Digital
25.01.2012 15:12
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Harnesses Synapse, its Modular Platform to Meet the Expanding Needs of Today's
Media and Content Providers
NEW YORK, 2012-01-25 15:12 CET (GLOBE NEWSWIRE) --
Synaptic Digital, the world's premier multichannel digital media creation and
distribution platform, recently unveiled major enhancements to
www.thenewsmarket.com, the company's global content exchange, aimed at
providing a broader range of new and traditional media with instant access to
the multimedia content they need from hundreds of brands and organizations, in
the format they need it, from anywhere in the world.
The current round of enhancements includes the world's fastest, cloud-based
direct download, one-click embed and open content previews. 'The definition of
'media' has forever changed and expanded, and these enhancements are part of an
ongoing effort to meet the media's demand for more content, in more formats
with more delivery options,' said Jose Bonito, Senior Media Relations
Executive, Synaptic Digital.
To see a more detailed overview of the recent changes to thenewsmarket.com, you
can watch the tutorial video here:
http://inr.synapticdigital.com/synapticdigital/TNMUpdate2012.
Users can now leverage Synaptic Digital's geographically distributed
cloud-based infrastructure to download all file types, including large HD
files, directly to their desktops with impressive download speeds from anywhere
in the world. The new cloud-based download mechanism also provides
unparalleled resiliency, works well even on a poor quality internet connection
and resumes automatically once a broken internet connection is restored.
Visitors can also embed unrestricted content, allowing for maximum sharing on
blogs, websites and social media properties.
'The speed and resiliency of our new cloud-based download mechanism, as opposed
to FTP, is particularly crucial in markets with challenging bandwidth issues,
and will be a real asset for media everywhere to get content instantly during
the run up to the highly anticipated 2012 Olympic Games and beyond' said Krish
Menon, Chief Technology Officer, Synaptic Digital.
In the ten years since www.thenewsmarket.com was launched in beta at the Sydney
Olympics, digital video has taken off, and become an essential part of an
organization's communications strategy. In that time, thenewsmarket.com has
developed from a useful digital tool for broadcast journalists that saved them
the time and expense of requesting Beta SP tapes from brands, to a critical
part of the workflow of time-strapped publishers from broadcast outlets, online
news sites and blogs. Today, media users from over 35,000 media outlets
globally rely on thenewsmarket.com to preview, download and embed corporate
video and supporting materials to include in their stories.
'Over the years, Synaptic Digital has been building out its modular technology
platform in order to better serve the needs of clients and end users. For
thenewsmarket.com's latest upgrade, we were able to assemble the modules we use
to power hundreds of corporate online newsrooms and microsites for brands
including adidas, Intel, Google, Kia and Dell to provide a faster and more
robust experience for media looking for corporate video content, said Nick
Abramovich, CEO & President, Synaptic Digital. 'Leveraging Synapse's modules to
enable cloud-based download and enhanced content syndication and fulfillment
also addresses our corporate, government and non-profit clients' commitment to
communicate to a much broader swath of publishers.'
Since the new features went live two weeks ago, the response to the upgrade has
been overwhelmingly positive. Users from outlets like RAI, APTN, Sky News,
Telecinco and CBS are already taking advantage of the cloud-based download and
reporting a much faster experience and quicker ordering process. According to
one user, Emanuele Stefanelli, Head of Archive and Media Manager, Sky Italia,
'thenewsmarket.com is a useful tool to source video news, every hour on the
hour, and is now easier than ever.' Martin Stanford, News Anchor, Sky News, UK
echoes: 'It's made a good service even better.'
These latest enhancements, coupled with Synaptic Digital's recently announced
distribution partnership with ENPS, a division of the Associated Press, is part
of an ongoing product strategy for thenewsmarket.com to deliver content at
speeds to meet the 24/7/365 news cycle as well as be integrated with the tools
that media use on a daily basis. Through the ENPS deal in particular, client
content from thenewsmarket.com is syndicated via the ENPS network into 800
newsrooms globally, which, coupled with thenewsmarket.com's user base provides
unprecedented multimedia news reach for corporations.
About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) helps brands tell their stories
across earned, owned and paid media through newsworthy, informative video.
General Motors, Honda, Procter & Gamble, American Express, GlaxoSmithKline,
Google, Intel, NATO, Ericsson and others rely on our expert video services,
targeted multimedia news releases, narrative marketing, digital media centers,
and thenewsmarket.com, the world's largest content exchange for journalists and
influencers, to connect with their audiences in measurable ways. We are
privately held and headquartered in New York, with offices in London,
Ahmedabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San
Francisco and Washington, DC.
Diana Jaffe
Director, Global Marketing
Synaptic Digital
+1 212-414-5661
diana.jaffe@synapticdigital.com
News Source: NASDAQ OMX
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Language: English
Company: Synaptic Digital
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US9901482805
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End of Announcement DGAP News-Service
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DGAP-News: Synaptic Digital Unveils Key Upgrade to thenewsmarket.com
| Source: EQS Group AG