2012 Greenbrier Classic at the Pinnacle, Where Sports and Entertainment Converge

The Number One Tournament on Tour, in the Number One State in the Union, on the Birthday of the Number One Country in the World, July 4th 2012, at America's Resort - The Greenbrier


WHITE SULPHUR SPRINGS, WV--(Marketwire - Feb 10, 2012) - West Virginia, its' communities, and residents have proven to the world that they are amazing. After just two years, The Greenbrier Classic has been awarded the designation of "Best in Class Tournament on the PGA TOUR" by the PGA TOUR itself. The fact that The Greenbrier Classic beat out a field of 44 Tour events, many of which have garnered historic if not legendary status, is a testament to what the people, communities and State of West Virginia has achieved.

Not a leader that rests on his laurels, Jim Justice has challenged everyone to remain at the top and keep improving, which has led to an almost mind-boggling musical line-up joining with some of the PGA TOUR's premier players at the 2012 Greenbrier Classic, July 2-8. The huge success of the Classic's unique merger of world-class championship golf and superstar concerts (over 373,000 attended in 2011) has established The Greenbrier Classic as an event unparalleled in sports and entertainment -- nothing like it will be found at the Super Bowl, or at the World Cup, or at the Olympics. Only at The Greenbrier is this level of superstar entertainment free with paid admission to the golf tournament.

"West Virginia and the people who proudly live here are truly amazing. From a blank piece of paper a little over two years ago our community and state have come together and built the Number One Golf Tournament as awarded by the PGA TOUR. Think of the enormity of that achievement, even if you think of it simply in terms of the wonderful and historic tournaments we beat for the 'Best in Class' title it makes you shake your head. If that is not enough, we were also awarded the best event 'Best in Class' on the PGA TOUR for our concert series and all this has been done with a focus on community and giving back through Old White Charities. I think it is very fitting that this year, America's Resort will host the Number One Tournament on Tour, in the Number One State in the Union on the birthday of the Number One Country in the World, July 4th.

"The field for The Greenbrier Classic 2012 will be stronger than ever, our concert series will be the envy of the world and we have made all of this even more accessible to everyone. I am delighted to announce that until April 30th 2012 Tournament Badges will be priced at $159 (as of May 1st they will be priced at $189). That is access to 7 days of world-class golf and 3 incredible concerts. Try to find another state and community that can beat that!

"In addition to the above, I am also delighted to announce a new Greenbrier competition, The Greenbrier's Got Country Class. To be held annually 'The Greenbrier's Got Country Class' is an open talent contest run by The Greenbrier with the assistance of Intero that will find America's next great Country solo artist or group. Auditions open in March and the finals will be held at The Greenbrier in April.

"Look at what has been achieved and tell me that West Virginia, its people and communities are not the finest in the nation, it is time for everyone to realize what this great state and its people can do."
Mr. James C. Justice, II
Chairman, The Greenbrier

"Never in my wildest dreams did I think that my first PGA TOUR win would come at the best event on Tour. It's amazing what Mr. Justice has been able to accomplish in such a short amount of time. I can't wait to get back to the Greenbrier to defend my title."
Scott Stallings

"How could you not want to play in The Greenbrier Classic? What Jim Justice does for the local community, the players and their families is just incredible. His efforts are the reason the PGA TOUR recently recognized the Classic as the best tournament on Tour. I'm just honored to represent The Greenbrier and can't wait to get back for the Classic."
Kenny Perry

The first two seasons of The Greenbrier Classic Concert Series featured some of the world's biggest stars such as The Black Eyed Peas, Brad Paisley, Carrie Underwood, and Keith Urban -- but 2012 promises to kick it up another notch with superstar after superstar taking the stage at The Greenbrier Classic/State Fair of West Virginia fairgrounds amphitheater.

Tickets to all concerts, three practice rounds and pro-ams, and four competition rounds are available for $159. (Concert tickets are not sold separately.) Benefactor, Alumni, and Clubhouse Badges, which include upgraded access to the golf tournament as well as tickets to all concerts, are also available. All badge levels are available for purchase at www.GreenbrierClassic.com, Ticketmaster, and participating United Bank and Kroger locations.

"This year The Greenbrier is celebrating what would have been the great Sam Snead's 100th birthday. Jim Justice believes in legacies and how can I not feel honored to support Jim and The Greenbrier in following in the footsteps of the legend, Sam Snead, as pro-emeritus. It is only fitting that I will be playing the 2012 Greenbrier Classic, named PGA TOUR's Best in Class last year, in honor of Sam and all he contributed to the game of golf and The Greenbrier."
Mr. Tom Watson,
Champion Golfer & Pro-Emeritus, The Greenbrier

ABOUT THE GREENBRIER: www.greenbrier.com
Located in White Sulphur Springs in the Allegheny Mountains of West Virginia, The Greenbrier has been welcoming guests since 1778. Known as "America's Resort," it encompasses 6,750 acres of undulating landscape that includes four golf courses, The Greenbrier Clinic (specializing in executive health), a 40,000-square foot Five Star mineral spa, a mélange of sporting activities, shops, private homes at The Greenbrier Sporting Club, guests-only casino and, at its heart, a vast and imposing grand hotel. Purchased in 2009 by West Virginia entrepreneur James C. Justice II, The Greenbrier has undergone a $250+ million restoration and is now home to The Greenbrier Classic, a PGA TOUR, FedEx Cup event, and will this year launch The Greenbrier Presidential Express, a luxury touring train from Washington, DC to The Greenbrier train depot, and The Greenbrier Medical Institute, a state-of-the-art medical complex on the resort's grounds.

Contact Information:

Media contacts:
Jeff Kmiec
President
The Greenbrier
E-mail:
www.thegreenbrier.com
Tel: 1-304-536-1110

Mark Liebermann at WEILL
E-mail:
Tel: 1-866-PR-WEILL

Ann-Rebecca Laschever at WEILL
E-mail:
Tel: 1-866-PR-WEILL

Media Contact for Intero Alliance, LLC:
Sarah Miller
Axis Marketing & PR
T: 310.276.2220
F: 310 861.0958