Brightstar Selected as IGLOO's Exclusive Supply Chain Provider

End-to-End Solution Optimizes Supply Chain for NZ's New Digital TV Provider

MIAMI, FL and AUCKLAND, NEW ZELAND--(Marketwire - Feb 29, 2012) - Brightstar Corp., the world's largest specialized wireless distributor and leading global services provider, has been appointed as the exclusive supply chain provider for IGLOO, New Zealand's new pre-pay and on-demand TV provider.

Brightstar NZ will provide a complete end-to-end supply chain solution for IGLOO's TV Set Top Boxes, including fulfilment, inventory and channel management services.

"When we started looking for a company to support the delivery of our services, the response from Brightstar was exceptional," said Chaz Savage, GM of IGLOO NZ. "Not only did Brightstar clearly understand and articulate the solution we needed, they've continued to step up with further innovation at every turn, recommending and designing first class supply chain systems and services that meet our needs."

"Brightstar is the only company in New Zealand offering end-to-end outsourced supply chain services, from strategic sourcing and inventory management, right through the value chain to retail channel relationships and execution," said Jamie Cormack, General Manager, Brightstar NZ. "Brightstar's comprehensive set of supply chain services and solutions enables us to anticipate and deliver on all of IGLOO's requirements as they enter the NZ market."

Brightstar's services help customers such as IGLOO improve the execution of their core business strategy by managing the customer relationship, increasing customer satisfaction and optimizing the performance of their supply chains.

About Brightstar Corp.
Brightstar is the world's largest specialized wireless distributor and a leading global services company focused on enhancing the performance and profitability of the key participants in the wireless device value chain. The company supports over 80,000 points of sale worldwide with operations in 51 countries and territories and provides a comprehensive range of more than 100 customized services for value-added distribution, supply chain optimization, retail, government and VARs, and consumer services. Brightstar's services help customers manage the growing complexity of the wireless device value chain and enable them to increase product availability, expand their channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time for the best value. For more information on Brightstar, please visit


IGLOO is a joint venture between government-owned broadcaster TVNZ and New Zealand's largest pay TV provider SKY Television Networks to provide pre-pay and on-demand TV for New Zealand households. It is timed to coincide with the staggered shut down of analogue TV in New Zealand occurring over 2012 and 2013, with an estimated 300,000 households nationwide requiring an upgrade to their TVs to be able to receive digital TV (which IGLOO STBs provide). For more information on IGLOO, please visit

Contact Information:

For more information, contact:
Michele M. Merrell
Brightstar Corp

Chaz Savage