Mobiquity CEO Bill Seibel to Share Perspective on Mobile Innovation and Its Impact on the Enterprise at Mobile Madness 2012

BOSTON, MA--(Marketwire - Mar 8, 2012) - Mobiquity (http://mobiquityinc.com), a professional services firm specializing in the design, build, deployment and management of innovative enterprise-class mobile solutions, today announced its co-founder and CEO, Bill Seibel, will share his perspective on how mobile innovations are impacting overall business strategies at Xconomy Boston's fourth annual spring conference, "Mobile Madness 2012." The program will take place on Wednesday, March 14 from 4:50-5:20 p.m. at the Microsoft New England R&D Center, Cambridge, MA.

In the five years since Steve Jobs unveiled the first iPhone, life as we knew it has changed radically. Smartphones and tablets have become ubiquitous, transforming how we all shop, connect, do business, and lead our daily lives. Along with other Boston-area mobile thought leaders, Seibel will examine how mobile is drastically changing the technology landscape, requiring enterprises to rethink their business processes and strategies to capitalize on ROI and meet new "always on" mobile customer demands and influences.

Joining Seibel on the panel discussion will be Chuck Goldman, Chief Strategy Officer, Apperian; Greg Raiz, CEO, Raizlabs; Chris Willis, Chief Marketing Officer, Verivo; the session will be moderated by Mark Lowenstein, Managing Director, Mobile Ecosystem. These experts will discuss:

• The innovative technology trends that have emerged in enterprise applications and services
• The development life cycle of mobile applications, and new skill sets required to capitalize on this era of mobile innovation for business advantage
• What types of players and collaboration are required to achieve this new business model
• How forward-thinking companies can continue to lead the way by transforming their business strategies to capitalize on mobile as a platform for ROI
• What new opportunities lie ahead that will allow the enterprise to transcend how it markets and relates to customers

To learn more about this event or to register, visit: http://www.xconomy.com/boston/2012/02/16/mobile-madness-2012-on-march-14-heres-the-agenda/

About Mobiquity
Mobiquity is a professional services firm working with the Global 2000 to design, build deploy and manage enterprise-class mobile solutions. With Mobiquity, clients uniquely benefit from the breadth and depth of our cross-disciplinary teams to unleash the power of mobile. Our strategists map out how mobile technology can drive business innovation. Our user experience designers create apps that engage the user and promote the brand. And our development team builds integrated business solutions that drive success. Co-founded by consulting veteran Bill Seibel (COO, Cambridge Technology Partners, CEO, ZEFER) and leading mobile strategist Dr. Scott Snyder (President, Breakthru Advisors, CEO and President, Decision Strategies International), Mobiquity has teamed the leaders from the client-server and internet waves with those driving innovation in mobile today. To learn more, visit www.mobiquityinc.com.