3M Curates Innovation Conversation During SXSW Interactive With Augmented Reality App

3M Features Innovative Digital and Mobile Technologies at Fast Company Grill and Mashable SXSWi House

AUSTIN, TX--(Marketwire - Mar 9, 2012) - As an innovation company built on the principle of sharing ideas to make progress possible, 3M brings its creative culture to life by curating the exchange of innovative ideas at South by Southwest (SXSW) Interactive via a novel augmented reality app: The 3M Innovation Conversation. Conference attendees are invited to "join the conversation" and stop by the 3M Innovator Hot Spot at the Fast Company Grill and Mashable SXSWi House to interact with several of 3M's most cutting-edge digital and mobile technologies.

About the App:

The 3M Innovation Conversation augmented reality app provides a unique way for SXSW Interactive attendees to share the innovative ideas people are buzzing about with their social networks. Conference attendees will have the opportunity to overlay their thoughts onto a photo of themselves that can then be shared and posted on a virtual augmented reality wall to help inspire more innovative thinking. The 3M Innovation Conversation app was developed by Metaio, a leading developer of augmented reality technology.

How It Works:

  • Join the conversation and share your thoughts on the most innovative ideas heard at SXSW Interactive at the following 3M Innovator Hot Spot locations in Austin, TX:
    • Fast Company Grill
      Cedar Door
      201 Brazos Street
      Austin, TX 70701
      March 10-13, 2012 11 am - 4 pm
    • Mashable SXSWi House
      Buffalo Billiards
      201 East 6th Street
      Austin, TX 78701
      Sunday, March 11, 2012 9pm - 2 am

About the 3M Innovator Hot Spot:
The 3M Innovator Hot Spot will feature the following innovative digital and mobile technologies:

  • The 3M Virtual Presenter literally brings a creative message to life. Innovation personified, the virtual presenter is made possible by 3M's innovative Rear Projection Film and LCD projector technology.
  • 3M Multi-Touch Displays take multi-finger user interfaces and multi-user‚ collaborative applications to a new level by combining ultra-fast 40-finger touch response with brilliant high-definition graphics and wide viewing angles.
  • 3M Screen Protectors give you the freedom to live your life knowing your mobile device screen and private information is protected.
  • 3M Mobile Projectors make it easy to share business presentations, photos, or videos with anyone, anywhere, anytime. Small enough to fit in the palm of your hand, this mobile device transforms virtually any flat surface into a big screen viewing experience.

For more information on the 3M Innovator Hot Spot locations and hours of operation in Austin, visit 3M.com/conversation.

Follow @3MInnovation for the chance to win a 3M camcorder projector.

"Our collaborative culture of innovation at 3M thrives on an ongoing chain reaction of ideas that constantly lead to new insights for solving problems in the world," said Glenn Carter, Manager of Innovation Communications. "As a forum for knowledge, networking and news in the interactive space, SXSW Interactive is built on ideas, and we wanted to find a way to creatively continue the dialogue at Austin and beyond, while engaging people with some of 3M's most innovative technologies."

Twitter Cue:

@3MInnovation curates #innovation conversation at #SXSWi with AR app. http://www2.marketwire.com/mw/release_html_b1?release_id=860980 #SXSW2012

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs 84,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com or follow @3MInnovation on Twitter.

3M is a registered trademark of 3M.

SXSW is a registered trademark of SXSW Inc.

Related Links

3M Website
3M Multi-Touch Displays
3M Virtual Presenter
3M Screen Protectors
3M Mobile Projectors
3M Innovation Twitter
3M You Tube

Contact Information:

Melissa Todisco
Hunter Public Relations

Glenn Carter

3M Public Relations and Corporate Communications
3M Center, Building 225-1S-15
St. Paul, MN 55144-1000

App Opening Screen Augmented Reality Experience App Share Screen 3M Screen Protectors Vending Machine