Stardoll Media and ROBLOX Partner to Deliver Youth Audience at Market Leading Scale

Leading Online Destinations for Boys and Girls Align to Offer Brands First of Its Kind Advertising Solution

SAN MATEO, CA--(Marketwire - Mar 21, 2012) - ROBLOX, a leading user-generated gaming site that makes players the architects of their own 3D worlds, has announced that Stardoll Media will now serve as their exclusive global commercial advertising representative. This partnership aligns the leading online destination for young males with the market leading platform for girls. The team at Stardoll Media brings a deep and broad experience working with Fortune 500 companies like Disney, l'Oreal, Microsoft, P&G, Sony and Unilever. With the introduction of ROBLOX to the portfolio, Stardoll Media now offers an expanded range of engagement solutions and gives marketers the opportunity to reach a massive and highly engaged dual audience.

With an 87% male audience ROBLOX presents an unrivalled opportunity for advertisers looking to reach a targeted youth male market. ROBLOX players spend over 21 million hours in-game every month and average 24 pages per visit., the leading publisher in the Stardoll Media group, is 94% female and has amassed over 160 million registered users. Combined, ROBLOX and Stardoll Media have over 30 million monthly unique visitors and over 2 billion monthly page views.*

"We are excited to partner with Stardoll Media to increase the monetization of our expanding audience," said David Baszucki, CEO of ROBLOX. "With the leading site for young males and leading site for girls coming together, we look forward to seeing this unprecedented reach give brands the opportunity to engage with new audiences."

ROBLOX's advertising options complement the existing range of integrated options within the Stardoll Media commercial portfolio, going beyond standard IAB and video placements into 3D branded games, treasure hunts, custom branded zones and more.

"We are thrilled to be partnering with ROBLOX to solve many of the challenges marketers face when attempting to connect with tomorrow's consumers today," said Chris Seth, GM and EVP of Stardoll Media. "Together, our media brands offer marketers unparalleled reach into teens and tweens worldwide, and a team that really understands how to create communications solutions that deliver a lasting return on marketing investment."

*Google Analytics January, 2012

ROBLOX is a leading user-generated gaming site that makes players the architects of their own 3D worlds, drawing over one billion page views and 21 million in-game hours each month. The site is ranked #1 in the US for total engagement time within the 8-14 year old segment, and is rapidly growing in popularity amongst players aged 15+. Our vision is to become the leader in user-generated gaming for all ages, around the world. On ROBLOX, players use core building components to create elaborate online games that simulate the real world.

About Stardoll Media
Stardoll Media is the world's leading platform for connecting with young people today. Stardoll Media includes a suite of publishers that deliver a youth audience to advertisers on a market leading scale. Stardoll Media is the number one publisher globally in Comscore's teen category and works with many Fortune 500 brands as they look to engage with an elusive youth audience. Headquartered in Stockholm with offices in the US, UK and Germany, Stardoll Media is backed by two of the world's top venture capital firms: Sequoia Capital and Index Ventures.

Contact Information:

Maya Kriet

Joan Lockwood
+44 (0)207.292.7143