Utah State University Achieves Rapid Mobile Audience Growth With CommerceTel's Txtstation Technology

SAN DIEGO, CA--(Marketwire - Mar 22, 2012) - CommerceTel Corporation (OTCBB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that Utah State University has renewed their mobile texting program for the next three years using CommerceTel's patented mobile marketing technology.

A new texting club sponsored by the Jon M. Huntsman School of Business during the 2011-12 school year attracted over 4,000 students, according to the school's co-director of strategic marketing and brand management Eric Schulz.

The club, created as a way to inform students about upcoming business school events, also sent out information about general campus events.

"Texting is the preferred method of communication for students," Schulz said. "It's relevant to what we're doing here, and it's the best way to communicate with them. Every time we used the texting platform this school year, it worked wonders. It is especially good at generating crowds for special events and special speaking engagements. Many times we had overflow audiences where in the past we'd be struggling to fill up half the auditorium."

Text message announcements help students to stay informed without having to sit down and use a computer, said freshman international business major Aimee Matheson.

"I think text message announcements are genius. They are convenient for this generation," Matheson said. "Sometimes I forget to check my email or mail, but I always have my phone with me."

Schulz pulled the idea of starting a texting club from his experience working at the Utah Jazz, where he started a similar program with CommerceTel technology.

The system isn't meant to benefit just business students. "If Athletics wants everybody to wear a white T-shirt for the basketball game Saturday night, we help get the word out," Schulz said. He said the system is used for a combination of information and fun.

"Texting is one of the key marketing tools that is really evolving," he said. "The experience I had with the Jazz really convinced me of its power. CommerceTel and Txtstation's technology has empowered us with an unparalleled toolset to drive success from the mobile channel."

He said texting has capabilities that other forms of communication do not, noting that social media pages like Facebook and Twitter tend to bury messages. Email, he said, is ineffective, because most students only check their email in the evening.

"We worked with Eric when he was at the Utah Jazz and developed a level of trust and confidence. He called me after he took his job at Utah State and had some great ideas on how to communicate with his student body through SMS. We are excited to work with Eric again and already see the great outcome of the partnership," said Michael Falato, Senior Vice President of Sales & Business Development of CommerceTel's Txtstation Division.

About CommerceTel

CommerceTel is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Customers include CNN, Disney, Sony Pictures, AT&T, Verizon, USA Network, numerous professional sports franchises, the Golf Channel, and NBC Universal.