To Celebrate Earth Month, the Brita FilterForGood Music Project Joins the Spring 2012 Campus Consciousness Tour

Tour Will Combine Music, Environmental Awareness and Offer Students Opportunities to Go Green

OAKLAND, CA--(Marketwire - Apr 9, 2012) - This Earth Month, the Brita FilterForGood Music Project is hitting the road on Reverb's 10th biannual Campus Consciousness Tour (CCT). The tour educates and mobilizes students to take positive actions for the planet, while keeping the environmental footprint of the tour to a minimum. At each tour stop, students can check out the Reverb Eco-Village and enjoy free music from singer-songwriter Pete Kilpatrick, followed by an evening performance from J. Cole and special guest Big K.R.I.T. The 18-date college tour runs from April 11 to May 3 and visits campuses along the East Coast and throughout the Midwest, including University of Massachusetts at Amherst, Ohio State University and University of Illinois at Urbana-Champaign.

As a CCT sponsor, the Brita FilterForGood Music Project works with fans, artists and backstage crews to make concerts more sustainable by encouraging everyone involved to use reusable bottles filled with Brita® filtered water or a Brita® Bottle with a built-in water filter. The movement has helped concert-goers divert waste from landfills and keep money in their wallet by staying hydrated while rocking out to their favorite artists. To date, the campaign has saved more than 360 million plastic bottles from potentially ending up in landfills. Additionally, one Brita pitcher and Brita Bottle filter can replace up to 300 plastic bottles* from ending up in the trash and save anyone roughly $1,750** a year by switching from plastic bottled water to Brita filtered water.

Brita FilterForGood Music Project on Tour
Concert-goers can stop by the Brita FilterForGood Music Project tent to play games, win prizes and do their part to reduce bottled water waste by filling up a reusable Nalgene® bottle with free Brita filtered water. Brita also invites students to recycle their used Brita filters through the Preserve Gimme 5 program to receive a new filter in exchange while supplies last. Preserve Gimme 5 transforms the plastic from Brita pitcher and bottle filters into 100 percent recycled new Preserve products, like toothbrushes and razors. Visitors can also learn more about student programs like Hydrate U, a program designed to help colleges and student organizations reduce their bottled water waste by installing a Brita® Hydration Station™ on campus.

Stay Connected with the Brita FilterForGood Music Project
For more information about Brita FilterForGood and the Brita FilterForGood Music Project, "Like" the Brita FilterForGood page on Facebook and follow Brita FilterForGood on Twitter @FilterForGood to get real-time updates from the road. Fans are also encouraged to share the Brita FilterForGood Music Project tab on Facebook and listen to the Brita FilterForGood exclusive Pandora Radio station.

About the Brita FilterForGood Music Project
As part of the Brita FilterForGood campaign, the Brita FilterForGood Music Project works with fans and green-minded artists like Jack Johnson, Dave Matthews Band, Lady Antebellum and Guster to make concerts more sustainable by providing free Brita filtered water from Brita® Hydration Station™ and reusable Nalgene bottles. The Brita FilterForGood Music Project also encourages fans to bring the movement home by taking the Brita FilterForGood pledge to reduce bottled water waste and recycling their Brita® filters by visiting

In 2007, Brita partnered with Nalgene® to create the FilterForGood® movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 345,000 people*** have taken the pledge to reduce their bottled water waste, keeping an estimated 360 million disposable bottles* potentially out of landfills. Visit to learn how you can make a difference.

About the Campus Consciousness Tour
The Campus Consciousness Tour (CCT) is half music, half environmental/social consciousness campaign aimed to inspire and activate students in a fun and exciting atmosphere while leaving a positive impact on each community and college that the tour reaches. Created in 2006 by the environmental non-profit group, Reverb, past headlining artists include Drake, Wiz Khalifa, Passion Pit, Ben Harper, Guster, and O.A.R.

*Standard 16.9-ounce water bottle.
**Drinking water filtered with a Brita pitcher costs $70 a year; the same amount of bottled water would cost $1,818 a year or $1,748 more.
***Based on number of participants in the FilterForGood pledge database.

Contact Information:

Press Contacts:
Emily Chapman

Drew McGowan

Consumer Inquiries:
The Clorox Company

The Campus Consciousness Tour is a project of Reverb, an environmental non-profit that engages musicians and their fans to take action towards a more sustainable future.