Oasis Consumer Healthcare Has a Mouthwash for the Ages -- Literally

Age Essential Mouthwash, the Only Product Designed for the Oral Care Needs of Adults 50 Plus, Now Available at Drugstores Nationwide

CLEVELAND, OH--(Marketwire - Apr 10, 2012) - According to the U.S. Census Bureau, baby boomers, or adults ages 55 and over, are expected to account for more than a quarter of the population by the year 2015 (2, 16). The human body changes as it ages, and the mouth is no different. Around the age of 50, the mouth begins to change as well, leaving you susceptible to a number of oral care issues that you probably never worried about "back in the day." Yet many boomers are not considering the unique oral care needs of older adults.

For instance, oral healthcare in adults 50 plus may suffer due to a range of conditions, from an increase in dryness and thinning of the lining of the mouth, to increased plaque formation (13, 14).

Age Essential Mouthwash (http://ageessential.com) is the only product on the market specifically designed to prevent and combat the oral care issues of an aging population. It is alcohol-free and scientifically proven to kill germs for up to 16 hours while also helping to keep your mouth moist, freshen your breath and prevent plaque and gingivitis.

"Whether it's a nagging backache or stiff joints, baby boomers are all too aware that their bodies are changing with age. But too few of them realize that this applies to their oral care needs as well," said Mahmoud Ghannoum, Ph.D., noted microbial and oral biofilm expert and Director of the Center for Medical Mycology at University Hospitals Case Medical Center. "For older adults, the key to avoiding issues like gum recession and gingivitis is prevention, which can be accomplished with a proper oral health routine that includes a product like Age Essential Mouthwash."

Although it is almost certainly less noticeable than a receding hairline or crow's feet, the difference between your mouth at age 30 and at age 50 is significant. A 50 plus adult is 300% more likely to experience dry mouth, more than 200% more likely to develop oral mucosal sores, more commonly known as cold sores, and 22,000% more likely to experience gingival recession (1, 3-12).

In addition, many 50 plus adults also experience dry mouth because of the medicines they're taking. Hundreds of medications, including some over-the-counter drugs, may produce dry mouth as a side effect, and baby boomers are more likely to be taking one or more of these medications (15).

Age Essential Mouthwash is available now at drugstores nationwide.

Age Essential Mouthwash is a trademark of Oasis Consumer Healthcare.

About Oasis Consumer Healthcare
Oasis Consumer Healthcare, the maker of leading over-the-counter healthcare products for all ages, is owned by doctors, dentists, and scientists in America's medical capital, Cleveland, Ohio, home to such noted organizations as the Cleveland Clinic, University Hospitals and Case Western Reserve University. With science and innovation as our foundation, Oasis continues to put the latest science to work by creating leading edge products for the health and beauty market.

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