Facebook, AMEX, DKNY and Citi Share Their Secrets to Create a Likeable Brand

Second Annual Likeable U/Internet Week Conference Showcases Advanced Techniques in Social Media Marketing

NEW YORK, NY--(Marketwire - May 2, 2012) - On May 15, 2012 at the Desmond Tutu Center in New York, the top innovators in social media will come together at Likeable Media's second annual Internet Week New York conference, LikeableU: Class of 2012. The one-day conference is designed to give social media and digital communicators directly applicable strategies and tactics to push their own programs to the next level. Likeable U will also kick off the first ever Likeable Awards, recognizing the "Most Likeable" brands and professionals in social media today.

Virtue CEO Reggie Bradford, and HARO Founder Peter Shankman will keynote this year's Likeable U. Through a variety of moderated panels, breakout sessions and networking opportunities, participants will learn the latest techniques from Facebook Journalist Program Manager Vadim Lavrusik, New York Times Staff Writer Jennifer Preston, CISCO Senior Manager of Digital and Social Media Petra Neiger, CNN Senior Digital Producer Steve Krakauer, American Express Director of Social Media and Online Communications Matthew Burton, Citi Group SVP of Social Media Frank Eliason and SocialFresh Founder Jason Keath.

"LikeableU: Class of 2012 is designed to take social media marketers out of their comfort zone by sharing cutting edge strategies from the top experts in the business," said Likeable Media Co-Founder and CEO Dave Kerpen. "We're thrilled to learn from them, and to acknowledge this year's Most Likeable professionals who have made social media central to their own brands, ideas and movements around the world."

The event will take place on May 15, 2012 at the Desmond Tutu Center in N.Y. Tickets are available for $250 and will be available at a discounted rate for groups of five or more. For more ticket information, details about the conference, or to register as a LikeableU partner, please visit www.likeableu.com.

About Likeable Media:
Likeable Media is an award-winning social media and word of mouth marketing firm, having worked with over 200 clients through its three offices. Likeable Media is recognized as one of Facebook's top 90 Preferred Developer Consultants and is the only agency to win a three consecutive WOMMY awards from the Word of Mouth Marketing Association. In 2011, Likeable Media was named #118 on the Inc. 500 List of Fastest-Growing U.S. Companies and #12 in New York City. For more information, visit www.likeable.com.

Contact Information:

Michele Weisman
Likeable Media
(212) 660-2458