Nutra Pharma Begins Affiliate Sales & Marketing Program for the Distribution of Nyloxin(TM)

Nutra Pharma Announces the Roll-Out of a Two-Level, On-Line Affiliate Sales and Marketing Plan for the Sales and Distribution of Their Nyloxin(TM) Line of Pain Relievers


CORAL SPRINGS, Fla., May 2, 2012 (GLOBE NEWSWIRE) -- Nutra Pharma Corporation (OTCBB:NPHC), a biotechnology company that is developing treatments for Multiple Sclerosis (MS), Human Immunodeficiency Virus (HIV), Adrenomyeloneuropathy (AMN) and Pain, announced today that LWR Partners, their outside branding and marketing firm, has begun their on-line affiliate sales and marketing program to aid in the promotion, branding and distribution of Nyloxin™.

"This is the first step to begin our marketing efforts for Nyloxin," explained Rik J Deitsch, CEO of Nutra Pharma Corporation. "We announced the engagement of LWR Partners last month. Since then, they have been working diligently to create a unified brand strategy and appropriate marketing channels for the Nyloxin products. This internet marketing strategy is the beginning of their effort to increase the sales and visibility of the products both in theUnited States and abroad," he concluded.

Nyloxin™ is an over-the-counter (OTC) pain reliever clinically proven to treat moderate to severe (Stage 2) chronic pain. Nyloxin™ is currently available in theUnited States as an oral spray for treating back pain, neck aches, headaches, joint pain, migraines, and neuralgia, and as a topical gel for treating joint pain, neck pain, arthritis pain, and pain from repetitive stress. In addition to its everyday strength formulation, Nyloxin™ is also offered in an extra strength formula for more advanced, Stage 3, chronic pain.

"We have said before that the only thing missing with Nyloxin is a branding and marketing strategy to let the world know about the power of these products," commented James Warble, CEO of LWR Partners. "These are pain-relievers and anti-inflammatory drugs that have provided great results with almost no risk of side effects.," he continued. "LWR's campaign of digital marketing is beginning with internet banners and sales through more than 10,000 affiliated websites. This will provide the initial sales that will allow for sustainable growth while building a uniform branding strategy for the products," he concluded.

LWR Partners / "Brands To Market" ™ are a select team of best-in-class experts in branding, advertising and media deployment, with a passion for entrepreneurial brand stewardship that knows how to maximize the value of a company's brand. As a next generation Digital Media Deployment Provider, LWR connects brands to customers through a suite of digital products that includes SMS Mobile, Email, Social Media, Online Video, Web Advertising and Point of Decision media. LWR Partners have created and guided traditional brands like The Die Hard Battery, Taster's Choice Coffee, Jimmy Dean Sausage and currently works with ABA Basketball, The "Seeds of Freedom" Foundation, Commerce Science Corporation and many new top quality Brands. The company is headquartered in Boca Raton, Florida with offices in Atlanta, Nashville, Scottsdale, Austin, Salt Lake City, Scranton, PA and Princeton, NJ

About Nutra Pharma Corp.

Nutra Pharma Corporation operates as a biotechnology company specializing in the acquisition, licensing, and commercialization of pharmaceutical products and technologies for the management of neurological disorders, cancer, autoimmune, and infectious diseases, including Multiple Sclerosis (MS), Human Immunodeficiency Virus (HIV), Adrenomyeloneuropathy (AMN) and Pain. Additionally, the Company markets several drug products for sale for the treatment of pain under the brands Cobroxin® and Nyloxin™. For additional information about Nutra Pharma, visit:

SEC Disclaimer

This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in Nutra Pharma's ("the Company") business plan. The initiation of the Affiliate Sales & Marketing program should not be construed as an indication in any way whatsoever of the future value of the Company's common stock or its present or future financial condition. The Company's filings may be accessed at the SEC's Edgar system at Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, we do not undertake, and we specifically disclaim any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

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Nutra Pharma Corp.
Nina Goldstein


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