SAN FRANCISCO, May 10, 2012 (GLOBE NEWSWIRE) -- PillJogger, Inc. (http://www.pilljogger.com), a Silicon Valley start-up, has developed a unique approach to the $300 billion problem of medication non-adherence (not taking your prescribed medicine). The smartphone and tablet-based solution fosters user engagement with a platform that focuses on "human factors," according to CEO Robert Pakter, M.D. "If it isn't fun and rewarding, users aren't going to come back," said Dr. Pakter.
PillJogger, Inc. was founded on two principles. First, traditional approaches to medical compliance haven't worked. Second, the convergence of smart-mobile technology with federally mandated e-prescribing offered a solution without precedent. In fact, this solution benefitted every stakeholder, including patient, provider, pharmaceutical manufacturer, retail pharmacy, and payer.
With PillJogger, users are rewarded with rich content as well as economic incentives for participating on the platform. Furthermore, the platform becomes more individualized with greater user interaction. And the more adherent the user is, the greater the rewards.
"We're proud of what we've built and more so, of what's in development," Dr. Pakter said of his team. "And I'm happy to say we're working to provide solutions for some of the most established players in pharma and related businesses," he added.
The PillJogger Lite application (non-sponsored) is free on the iTunes app store now.
The PillJogger logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12798
