New York, NY, May 14, 2012 (GLOBE NEWSWIRE) -- Sui Generis Health (SGH), a privately owned medical education and strategic marketing agency with expertise across a range of therapeutic categories, announced today that it has established a strategic partnership with Health 2.0. The announcement coincides with the Health 2.0 Spring Fling conference, which is occurring in Boston, Massachusetts, and runs from Saturday, May 12 to Tuesday, May 15.
Health 2.0 is an organization at the center of the world of new technologies for health care that are intended to revolutionize how information technology will be utilized within all healthcare sectors. It supports the movement in a variety of ways including showcasing the newest and most important healthcare software platforms at its one-of-a-kind conferences and its online media channels; providing market intelligence, data and research to inform decision makers and support transactions; helping organizations commercialize, pilot and scale technologies; and supporting a community of health technology innovators both locally and globally.
Sui Generis will work with Health 2.0 on strategic initiatives and creative planning in conjunction with Health 2.0's Developer Challenge program, a series of prize challenges in which IT developers work together to develop new and enhance existing healthcare IT applications to address the continuous need for improvements in a rapidly changing environment. Teams are judged by a panel of industry experts based on their innovation and collaboration in healthcare IT and healthcare reform. Winners are awarded cash prizes for the most innovative applications.
"Our partnership with Health 2.0 combines the passions of two organizations that care very much about innovation in healthcare IT," said Linda Meredith, CEO and founder of Sui Generis Health. "Since 2004, SGH has brought together strategic marketers, scientists, PhDs, and software developers to create strategic marketing and medical education platforms designed to move market share and influence audiences through cutting edge thinking. We look forward to working with the Health 2.0 team to expand awareness of its Developer Challenges and to create enduring materials and provide hands-on support as we execute each of the prize challenges."
"Our unique prize challenges and development platform reward the most innovative technologies in health care services and as such, we were intent on matching our Health 2.0 team with a marketing team that we felt was equally unique," said Jean-Luc Neptune, MD, senior vice president at Health 2.0. "We certainly found that in Linda Meredith and her team at Sui Generis, and are looking forward to working with them to maximize their marketing and scientific content expertise as it relates to the development of our challenges."
Ms. Meredith of Sui Generis continued, "Sui Generis Health makes science meaningful to target audiences with strategic approaches that persuade and convince. Today, strategically targeted programs that leverage science are more important than ever. SGH is experienced in creating customized programs through various learning approaches that are memorable for impact and even more so for long-term retention. As a result, we expect our partnership with Health 2.0 will deliver one-of-a-kind programs that depart from status quo and deliver measurable results."
About Sui Generis Health
Sui Generis Health is a scientific marketing firm that provides pharmaceutical companies with medical education tools and strategic counsel in high-science, rapidly moving therapeutic areas that transform scientific data into compelling market-making narratives for both the U.S. and global territories. Its tactical products include clinical monographs, slide kits, advisory boards, conference symposia, relationship marketing programs, professional and consumer websites, smart phone applications and patient educational initiatives. For more information, visit www.suighealth.com
About Health 2.0
The Health 2.0 Conference is the leading showcase of cutting-edge innovation transforming the health care system and is the premiere platform connecting IT innovators to established health care providers. Since its beginning in 2007, Health 2.0 has served as a community resource for search and online tools to help consumers manage their health and connect to providers. Health 2.0 covers the broadest spectrum of the technology revolution that is shaking up every sector of health care and with conferences in the U.S., Asia and Europe, Health 2.0 provides the premier platform for connecting IT innovators with established healthcare organizations and investors. Learn more at www.health2con.com.