Center for Productive Longevity Seeking Best Stories on Entrepreneurship and Inspired Living From People 55+

National Competition Celebrates Older Americans Who Embrace Successful Living

BOULDER, CO--(Marketwire - May 30, 2012) - The Center for Productive Longevity (CPL), which serves as the bridge between people 55 and older and opportunities that enable them to continue in productive activities, is organizing a nationwide competition to select the best entrepreneur success story and inspiring life story from people 55 and older.

The Later-Life Story Contest begins on June 1, 2012 and ends on August 31, 2012 with the winner in each category selected by a panel of three independent judges. Each winner will receive $1,000 and a specially designed trophy. The best stories will be posted on the CPL website throughout the duration of the contest. The winners will be announced on October 1, 2012 and will be posted on the CPL website ( under "Success Stories".

CPL created the contest to stimulate discussion and dialogue about how people 55 and older can continue adding value to their extended lives in an era when they are living 30 years longer than people did at the beginning of the 20th century. The Later-Life Story Contest is intended to achieve three objectives:

1) Stimulate people to continue leading meaningful and rewarding lives after reaching the age of 55. Baby Boomers were acculturated to believe that when they reached a certain age (55, 60, 65), they were over the hill and out of the game. Many of them need to understand that, with their increased longevity, they have the opportunity to become entrepreneurs or lead inspirational lives.

2) Demonstrate that older people can remain productively engaged and live inspiring lives into their latter 60s, 70s, 80s, 90s and beyond. There are 78 million Baby Boomers who began reaching traditional retirement age of 65 in 2011 and will continue to do so each year through 2029 at the rate of 4.2 million per year. These are people with experience, expertise, seasoned judgment and proven performance (referred to as EESP). Many of them have also acquired some accumulated wisdom. At a time when unemployment is high and economic growth low, creating a new business is a bright spot on a gloomy employment horizon. Stories about how older entrepreneurs have successfully taken the new-business route may stimulate others to do so. Stories about how people 55 and older have led inspirational lives may have a similar impact.

3) Change the pervasive national mindset that when people reach a certain age, they should move to the sidelines. This thinking encourages older workers to shed the wrinkles, hide the years, and pretend to be younger than they are. With people living substantially longer lives, Americans must recognize and find ways to enable this large and growing talent pool to continue adding value.

"We look forward to learning about the trailblazers around the country and to celebrating their stories," says William Zinke, 85, Founder and President of CPL. "We believe that this contest can achieve these three objectives and look forward to sharing success stories with the public."

We have selected three highly qualified judges for the competition:

  • Helen Dennis is a nationally recognized leader on issues of aging, employment, and retirement. She has conducted research on these issues for organizations such as The Conference Board, AARP, UC Berkeley, and the U.S. Administration on Aging. Nationally, she has lectured extensively to the business community, professional groups, non-profit organizations, and government agencies.

  • Greg Merrill is President and CEO of the National Older Worker Career Center (NOWCC) and former Chairman of the NOWCC Board of Directors. The NOWCC is a national non-profit organization dedicated to promoting experienced workers as a valuable and critical component of the nation's workforce. Since its establishment in 1997 NOWCC has, through hundreds of workers ages 55+, provided over 13 million hours of dedicated, experienced labor to federal agencies.

  • Fred Mandell is a catalyst for personal change and co-author with Kathleen Jordan of Becoming a Life Change Artist: 7 Creative Skills to Reinvent Your Life at Any Stage. Fred's life and work has been featured in the Public Television Series "Boomers: Redefining Life After 50." Fred currently serves on the Board of Directors of both the Life Planning Network and Discovering What's Next.

All have had substantial experience regarding the productive engagement of people 55 and older.

To submit a story, visit and complete a submission form. Entrants must be over the age of 55, have a compelling story to share, and be willing to have it posted on the CPL website for viewing by the general public and for possible publication. Stories may also be emailed to James R. Hooks, Director of Marketing and Technology, at

For more information on CPL, the contest, and Success Stories, visit or Facebook at

About the Center for Productive Longevity
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. It is imperative that we recognize the value that can be added by an aging population. Visit for more information. Follow us on Facebook at

Contact Information:

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020 or

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939 or