Lichi Super Fruit Introduces the New Line Extension Lichi Elite Series for Fitness Enthusiasts

Lichi Elite Series Rapid Weight-Loss Formula is the First Product in This Line Designed to Incinerate Body Fat

NEW YORK, May 30, 2012 (GLOBE NEWSWIRE) -- The leading superfruit weight management brand, Lichi Super Fruit has introduced a new line extension of advanced weight management products, Lichi Elite Series, for experienced body builders and competitive athletes. Lichi Elite Series will see the introduction of a number of exciting products in the sports nutrition category that will help fitness enthusiasts maximize workout benefits and burn body fat.

The first Lichi Elite Series product, Lichi Elite Series Rapid Weight-Loss Formula is one of the most effective science based supplement on the diet shelves today. It is guaranteed to burn body fat while preserving lean muscle, suppress appetite, support weight-loss, increase metabolism, energy levels and alertness. Featuring the antioxidant rich Lychee berry, green tea extracts and SuperCitriMax® Garcina fruit extract along with superior doses of other powerful clinically proven ingredients, this product delivers the right dose of nutraceuticals for maximum effectiveness and rapid results.

"Our diet brand has been very well received over the past year. With this powerful new formula and our brand equity, we are confident about successfully launching a new line extension of weight management products targeting fitness enthusiasts. Backed by years of scientific research and published clinical studies, Lichi Elite Series Rapid Weight-Loss Formula is our most advanced weight management product in the market," said Mark Horowitz, the Vice President of Sales & Marketing at Bainbridge & Knight.

Available exclusively at the specialty retailer GNC through December 31, 2012, the Lichi Elite Series retails at $39.99. Lichi Elite Series products will appear in other food, drug and mass retail outlets January 2013 onwards. For more information, visit

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