Fresh Healthy Vending Cafe Aims to Take on Starbucks


SAN DIEGO, June 11, 2012 (GLOBE NEWSWIRE) -- Fresh Healthy Vending Café aims to become Starbucks' biggest competitor within the next five years. While some may have a difficult time with the concept, their high-tech vending machines serve up fresh brewed organic coffee within seconds, and for a fraction of the cost. It just so happens that these innovative machines also offer a range of delicious natural, organic and healthy snacks. For consumers, it comes as a delicious way to save money. For entrepreneurs, it provides a rock-solid way to gain an edge in the business market, as the trend gains momentum and machines are placed around the country.

"Our strategy is to bring great coffee to new and unexpected locations as well as healthy snacks and drinks where it's traditionally been hard to find these high quality products," said Dan Negroni, CEO of Fresh Healthy Vending. "We believe our Fresh Healthy Vending Café will definitely change the way people think about coffee as the specialty coffee products coming out of our machines are on par with what people expect from a barista at their local coffee shop and to top that off they can purchase a healthy snack or cold drink from the refrigerated section of our machines by just putting in cash or a credit card."

Fresh Healthy Vending is prepared to install its revolutionary new Fresh Healthy Vending Café kiosk in offices, universities, grocery, drug, and mass merchant retail channels, across the country. The machines feature Organic coffee specialty drinks, along with an assortment of healthy snacks and cold drinks. The premier machine is the first of its kind to hit America.

The Fresh Healthy Vending Café kiosk rollout will begin in summer 2012, with 500 kiosks expected to be placed by the end of the year, and thousands of kiosks expected to be placed over the next several years. The kiosks occupy roughly eight square feet, and grind and brew fresh whole beans in a single cup, as well as specialty coffee drinks such as vanilla lattes and cappuccinos, with price points beginning at $1.00 per cup of coffee with more specialty drinks costing up to $2.50 per cup. The kiosk also features an assortment of organic and natural snacks and cold drinks in the refrigerated section of the kiosk including fresh juices, fruit, energy bars, and other health snacks, at price points between $1.00 and $3.00.

The company has targeted a run-rate of $15,000-$40,000 in annual revenue per kiosk depending on the foot traffic of the particular location.

"With the overwhelming response we've had from consumers and locations to our nationwide network of 1500 healthy vending machines, we've had weekly requests from locations asking us if we could provide a high quality coffee vending machine," added Negroni. "We've listened, and now our growing franchise network is excited about the prospect for placing thousands of Fresh Healthy Vending Café kiosks nationwide over the next few years."

Interested investors can be among the first to bring Fresh Healthy Vending Café machines to their community. For more information on becoming a Fresh Healthy Vending franchisee in your area, please visit our website at www.freshvending.com.

About Fresh Healthy Vending

Based in San Diego, Fresh Healthy Vending Café is the latest exclusive revolutionary launch of Fresh Healthy Vending, a company that started in 2010 and is revolutionizing vending machines by filling them with healthy, natural and organic food and beverage options. Dubbed the "future of vending" Fresh is the largest Healthy Vending company in North America. Fresh Healthy Vending Café machines feature freshly-brewed organic coffee, as well as other healthy beverages and fruits. The Fresh Healthy Vending machines offer 100-percent juices, fresh vegetables, fruits, smoothies, and yogurts amongst other healthy snacks and beverages. The Fresh Healthy Vending machines are franchised and are being placed in schools, offices and other locations throughout the world. To learn more about Fresh Healthy Vending, visit the website at www.freshvending.com.

The Fresh Healthy Vending logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=13014


            

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