The Company Store Launches Exclusive Black Label PrimaLoft(R) Bedding

LA CROSSE, WI--(Marketwire - Jun 12, 2012) - Reinforcing its commitment to quality luxury bedding, The Company Store, America's bedding and home décor specialists announced the launch of its Black Label PrimaLoft® collection of ultimate luxury down alternative bedding. Available exclusively at The Company Store, the line consists of luxurious comforters, pillows, mattress pads and fiberbeds, providing opulent comfort every night of the week.

This premium down alternative collection captures all the luxury, comfort and warmth of goose down, without the allergens that affect sensitive sleepers. The entire Black Label PrimaLoft line includes a lifetime guarantee and is machine washable.
Unique features of the collection include:

  • Black Label PrimaLoft comforters and pillows protect against dust mites, dander, odors, bacteria, and mold.

  • Comforters available in light and medium weights, featuring corner ties that attach to the loops in our comforter covers to hold it in place.

  • Pillows have a 2" gusset for extra support and available in three firmness levels for stomach, back and side sleepers.

  • Mattress pads and fiberbeds are both filled with exclusive Black Label PrimaLoft hypoallergenic fiber, a high quality polyester microfiber that adds support and protection for your mattress.

"We set out to create the most luxurious down alternative comforters, pillows and bedding on the market today, and we're proud to say we've done it," said The Company Store Director of Marketing Karen Feldman. "With more than a century of producing the best comforters in America, we know that our customers will appreciate the comfort and quality they will get with Black Label Primaloft, and they can only get it at The Company Store."

Made in The Company Store's La Crosse, Wisconsin, factory, Black Label PrimaLoft bedding is available through catalogs and online at

About The Company Store:
The Company Store is renowned for providing 100 years of quality, comfort and care through the best US-crafted comforters, fashion bedding, and home décor for adults and children. Six-generation experts in comfort, The Company Store still produces its signature LaCrosse down comforters in La Crosse, WI, while sourcing the latest trends and styles from around the world. The Company Store and CompanyKids offer comfort and style at every price point for the quality-minded consumer. To learn more visit, and follow us on Facebook, Twitter and Pinterest.

Contact Information:

Media Contact:
Christina Cozzi
Emerging Media