FOUNTAIN VALLEY, Calif., June 19, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) – a pioneer in the creation, development, marketing and monetization of mobile apps – announced the latest update to "DJ Pauly D – Beat That Boardwalk," which now offers new game play features, voice overs and DJ Pauly D's hit song "Night of My Life". The new version launched worldwide and operates on both Apple iOS and Android platforms; it is available in the Apple App Store and Google Play.
"DJ Pauly D – Beat That Boardwalk" now allows users to fist pump past grenades on the boardwalk while jamming to clips of DJ Pauly D's hit "Night of My Life." The full version of the song can be downloaded through in-app purchase. Fans can also get their hands on multiple styles of T-shirts such as DJ Pauly D rocking his notorious bulletproof blowout also available through in-app purchase.
"We are excited to see it climb the charts. Currently it's number four in iTunes' music app category," Said Andrew Maltin, CEO and Co-Founder of MEDL Mobile. "We know Pauly D's fans love the game and it's great to see Pauly D becoming a player in mobile."
"MEDL was the right decision for me given their outstanding track record in creating original, unique mobile apps and their focus on celebrity-branded apps," said Pauly D. "I'm really happy with 'DJ Pauly D - Beat That Boardwalk' and know my fans love it."
iTunes: http://bit.ly/DJPaulyiOS">http://bit.ly/DJPaulyiOS
Google Play: http://bit.ly/DJPaulyDroid
About MEDL Mobile
The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. Additionally, the Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. For more information about MEDL Mobile, please visit www.medlmobile.com.
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About Paul "DJ Pauly D" DelVecchio
Born in Providence, R.I., Paul "DJ Pauly D" DelVecchio is recognized for his musical talent as well as his reality star status on MTV's highest rated show, "Jersey Shore," which premiered in December 2009.
Quickly a fan favorite, MTV announced Pauly as the first cast member to receive his own spinoff, which will chronicle his life as a celebrity DJ, set to air in 2012.
On August 7, 2011 Pauly won "Choice TV: Male Reality/Variety Star" at the Teen Choice Awards after being nominated for the second year in a row.
Pauly received more recognition being voted the #8 Best DJ in America in 2010 and was nominated again in 2011, but his notoriety did not come overnight. At the age of 16, long before his "Jersey Shore" fame, Pauly started as a DJ and that is where his passion remains.
In Summer 2011, Pauly joined the iconic Britney Spears on select dates of her Femme Fatale Tour, alongside Britney and Nicki Minaj.
Pauly has spent the past year working on a Miracle Whip commercial, a line of personalized greeting cards with StarGreetz, his own iPad application and a partnership in the Dirty Couture clothing line.
One of Pauly's other passions is giving back to the community and he has worked with The Boomer Esiason Foundation, Make-A-Wish Foundation, GLAAD, GLSEN, DoSomething.org and St. Jude Children's Research Hospital.
Pauly is one of the nation's favorite DJs and is always in high demand. He is a crowd favorite and a true asset to any venue. Pauly continues to tour the world DJing while holding down a Vegas residency.
For more information, please visit www.djpaulyd.com
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
For more information about MEDL Mobile, please visit http://www.medlmobile.com.