OMAHA, Neb., July 31, 2012 (GLOBE NEWSWIRE) -- Infogroup Nonprofit Solutions, a leader in Data-Driven Donor Marketing, is pleased to announce the launch of Apogee, a cooperative database comprised exclusively of nonprofit organizations. This database provides its members with multiple marketing solutions via a diversity of applications.
Apogee is comprised of member donor transactional data, over 1 billion data points including direct response purchasing activity, all enhanced with demographic and lifestyle data via Infogroup's national consumer file. In addition, more than 30% of all records contain email addresses for multichannel marketing. Infogroup Nonprofit Solutions' experience in providing marketing solutions to nonprofit organizations as well as its access to Infogroup's proprietary data assets and capabilities make this a unique product and opportunity for nonprofit organizations.
"Apogee can be targeted to find high dollar donors or monthly sustainers," said Gretchen Littlefield, President of Infogroup Nonprofit Solutions. "But it's also a complete data environment. Members can use it for scoring prospect records from all of their lists to maximize performance, for lapsed reactivation or to optimize internal prospects. Since all prospects can be scored with Apogee data, marketers' efforts can be directed to the most likely responders to gain more revenue from the same budget. Apogee will revolutionize how our members run acquisition."
Joining Infogroup Nonprofit Solutions to lead Apogee is Matt Frattura, an industry veteran with over 15 years of direct marketing experience. As the new Vice President of Apogee Data Solutions, Matt will focus on new donor acquisition.
"Co-ops have proven to be powerful tools in the nonprofit sector," said Frattura. "Apogee takes this concept to a new level, being the first donor cooperative built by fundraising marketing experts. It will provide a valuable new universe of prospects while enhancing our members' existing list programs."
Apogee members come from all segments of the nonprofit sector, and many of the nation's most prominent organizations have already joined. Only members who contribute data can use Apogee, and all member information is confidential.
To join Apogee or for more information visit www.infogroup.com/apogee or contact Matt Frattura: 402-836-5527 or matthew.frattura@infogroup.com.
About Infogroup Nonprofit Solutions
Infogroup Nonprofit Solutions helps organizations increase donor acquisition and retention through full service integrated marketing solutions including online donor programs, merge optimization, list brokerage and management, advanced analytics and list fulfillment. Having partnered with over 400 nonprofit clients, Infogroup Nonprofit Solutions has developed a well-earned reputation as the pre-eminent agency in the nonprofit space.
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About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle ™, we build multichannel solutions using contextually relevant information on 230MM individuals and 24MM businesses.
