HORSHAM, Pa., Aug. 2, 2012 (GLOBE NEWSWIRE) -- ImpactRx, a Symphony Health Solutions company and the pioneer in providing insight into the drivers of physicians' attitudes and behavior, announced today that Adi Asavaid has joined the Company as Senior Vice President, Solutions Design and Implementation. Mr. Asavaid will lead the design and development of innovative solutions fueled by the integration of the unique, foundational data assets of ImpactRx and Source Healthcare Analytics to deliver breakthrough insight to clients.
Mr. Asavaid brings to ImpactRx nearly twenty-five years of solutions development and consulting experience using various online analytical processing (OLAP) technologies. He joins ImpactRx from Opera Solutions. His most recent position was Vice President for Retail Solutions where he had oversight responsibility for Opera's largest client in the retail sector. Prior to his time at Opera Solutions, Mr. Asavaid was a Senior Vice President at Symphony IRI where he was responsible for worldwide Application Development and Deployment. While at Symphony IRI, he played a key leadership role in the development of LiquidData, a cutting-edge data management application uniquely leveraging the SymphonyRPM enterprise-class performance management solutions platform, which helped transform consumer packaged goods information and analysis services.
Additionally, Mr. Asavaid has domestic as well as international experience. He was General Manager of Latin American operations for two different technology companies providing analytical solutions to a broad set of customers over an eleven-year span. Mr. Asavaid earned a Bachelor of Technology degree from the Indian Institute of Technology Bombay and an MBA from Northwestern's Kellogg School of Management.
"I am very pleased to join ImpactRx and to be part of the leadership group of the newly-formed Symphony Health Solutions," Mr. Asavaid stated. "I'm excited to bring my extensive design experience to help develop and deliver innovative solutions for our clients and I'm eager to work with the talented team and unique data assets to accelerate the Company's evolution to the forefront of analytically-based insight for the healthcare industry," said Asavaid.
"We are excited to add Adi's experience and expertise to our management team," declared ImpactRx CEO, Greg Ellis. "We look forward to Adi's leadership in the creation of high-value, integrated solutions from the proprietary data assets and capabilities of the Symphony Health Solutions companies," continued Ellis. "Powered by our innovative analytics, these solutions will enable us to deliver an unmatched level of insight to our clients," Ellis concluded.
About ImpactRx
ImpactRx is the leading provider of consultative and analytically-based commercial effectiveness solutions to the healthcare industry. Powered by its longitudinal and normative data assets, ImpactRx's consulting analytics and custom research capabilities provide unparalleled insight into the dynamics of the biopharmaceutical marketplace. Through its i-enabled network of more than 4,000 targeted physicians and its proprietary, state-of-the-art research technology, ImpactRx captures not only physician treatment decisions in response to promotion, but also the attitudes, perceptions and beliefs underlying those decisions. The integration of its comprehensive behavioral and attitudinal data with its innovative consulting analytics, global research expertise and therapeutic knowledge enables ImpactRx to deliver breakthrough solutions to its clients. These solutions empower clients to improve brand performance by making more informed and effective decisions around marketing strategy, field and channel execution and pre-launch and launch planning. ImpactRx is a Symphony Health Solutions Company (www.symphonyhealth.com). For more information, visit: http://www.impactrx.com/">www.impactrx.com.