SEFE CEO Featured in Exclusive Video Interview by MissionIR's The Inside Track

ATLANTA, GA--(Marketwire - Aug 6, 2012) -  MissionIR today announces that its Inside Track video interview with Don Johnston, the Chief Executive Officer of SEFE, Inc. (OTCBB: SEFE), is now available online. The interview, complete with on-site footage, can be viewed at http://sefe.missionir.com/sefe/video-interview.html.

Mr. Johnston provided a brief overview of his background and responsibilities, the business model employed, key individuals comprising the development team, and the company's dedication to protecting concepts and innovations with patents. He also discussed the green energy market and its place as the fastest growing sector of the utilities market.

"Our concepts are sound and we're protecting them," Mr. Johnston stated in the interview. "We want to make sure that we deploy our capital wisely to maximize the amount of revenue the company will ultimately generate. Our team is trying to do something that no one else has tried, and we're making headway each and every month."

About SEFE, Inc.

SEFE focuses on pushing the boundaries of what's possible, embracing innovation and employing the cutting-edge to solve problems, and offering sustainable solutions to a world hungry for invention, direction and leadership. SEFE is technology- and solutions-driven, focusing on developing inventions that provide a real-world impact and true profitability. So, success is measured by both a sustainable return on investment, as well as a project's sustainability from an environmental perspective.

For more information, visit www.SEFElectric.com

About MissionIR

MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.

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Forward-Looking Statement:
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. Risks and uncertainties applicable to the company and its business could cause the company's actual results to differ materially from those indicated in any forward-looking statements.