'It's a Curl' Wins PTPA Award

Organic Baby Curl Care, Parent Tested and Parent Approved!


LOS ANGELES, Aug. 9, 2012 (GLOBE NEWSWIRE) -- Many companies compete in the race to be parents' number one choice for their little one's hair care. Each brand strives to create something that will set them apart from the rest. A Parent Tested Parent Approved Award will do just that! The PTPA award is a stamp of approval that signifies that a product has been put through the rigorous PTPA testing, and has passed with flying colors! CURLS can now proudly display the PTPA seal of approval on their It's a Curl signature shampoo.

CURLS It's a Curl "Peek-a-Boo" shampoo product has won the prestigious PTPA award. It's A Curl "Peek-a-Boo" shampoo is a tear free, sulfate, paraben, silicone-free baby shampoo that is ophthalmology tested and pediatrician approved. CURLS It's a Curl "Peek-a-Boo" product is cleansing and healing and safe enough for even the most sensitive skin.

Founder and CEO of CURLS, Mahisha Dellinger, is ecstatic about the award and had this to say about it: "CURLS is honored to have received this prestigious award for out baby line; It's a Curl. Many parents struggle with maintaining their baby curly tresses, and we consider it a privilege to offer hair education, along with an all natural, gentle, safe and pediatrician approved option."

CURLS can only hope for more in the future, but are very humbled and grateful to have received the approval of parents all around the world! For all your curly needs, visit www.CULS.biz and don't forget to follow CURLS on Facebook and Twitter at @frizzfreeCURLS.

CONTACT: Tracy Keyser

talktoTracyKeyser@TLKfusion.com

(213) 250-6777 x1002

About CURLS:  CURLS is a leading curly hair care company providing consumers with an unrivaled premium line of natural curly hair solutions for waves, curls and kinks. As a trailblazer in providing natural organic products to curly hair consumers of multi ethnicities, CURLS continue to innovate with its recent launch of an all natural children's curly hair care line called CURLY Q's. The Company was recently awarded the Allure Magazine's "Best of Beauty Award" and has been nominated for the "Stylist Choice Award" three years in a row. CURLS premium products are frequently showcased in consumer and industry trade publications, most notably, InStyle, Essence, Ebony, Redbook, Lucky, Allure, Seventeen, Vibe, Elle, and Woman's World. CURLS' premium lines of natural curly hair products are available at over 2,000 salons and national retailers including Target,Rite Aid, CVS, Sally's, and Walgreen's. Ever on the cutting edge of curly hair care, CURLS continue to set the bar through new product offerings. For more information, visit www.CURLS.biz

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