BH3's Impressive Marketing & Sales Campaign for Trump Hollywood(R) Contributes to Development's Sell Out in Just 16 Months


HOLLYWOOD, Fla., Aug. 9, 2012 (GLOBE NEWSWIRE) -- Last month, BH3, the developer of, the 200-unit ultra-luxurious oceanfront condominium Trump Hollywood in Hollywood Beach, FL., announced that in just 16 months it successfully sold out the entire property. The development's success can be attributed to the collaboration of a dynamic team that included the developer, BH3, sales by Related Realty and Fortune Development Sales, marketing by LGD Communications, and public relations by AMGW Agency. The impressive marketing campaign, which spanned the globe, resulted in sales totaling $306 million.

"The seamless relationship and professionalism of this team was key to the success of all our efforts," explains Greg Freedman, partner in BH3, the developer of Trump Hollywood. "I was truly impressed by the quality of work and collaboration between the companies, which is what allowed us to reach our goal in such a short amount of time."

Trump Hollywood's marketing mix included advertising, social media, public relations, Internet marketing, broker meetings/events and consumer receptions. Executed in key countries around the world, the campaign was targeted to buyers in the U.S., Latin America, Canada and Europe.

"Congratulations to BH3, the whole development team and everyone working on Trump Hollywood, it's been an amazing success." said Donald J. Trump.

Related Realty and Fortune Development Sales lead the strategic sales effort. Together, the companies tapped into their extensive network of brokers and clients in more than 18 countries. Several real estate broker and client receptions were held both onsite at Trump Hollywood as well as in various international locations.

"We are thrilled that we have been successful in putting Hollywood on the map as an ultra-luxurious residential destination," added Edgardo Defortuna, President and CEO of Fortune Development Sales.

LGD Communications, a full-service advertising, marketing, and branding agency, specifically handled all the creative marketing, branding, online strategy, social media and domestic advertising for Trump Hollywood. Their work consisted of precision messaging through electronic communications and print media, as well as visually stunning collateral material for the condominium.

"LGD is on the forefront of new marketing technologies that enable an integrated and very targeted, global marketing campaign. The ability to engage and speak directly with your target audience in multiple languages is absolutely key in the modern real estate industry," said Len Dugow, President and Chief Creative Officer of LGD Communications.

AMGW Agency, a full-service media placement and public relations firm, executed the public relations program for Trump Hollywood. With a strong focus in Latin America, the agency secured top placements for the development in outlets such as CNN en Español, La Nacion (Argentina), Architectural Digest Mexico, The Miami Herald, among many others.

"The landscape of the agency business has changed dramatically over the past few years whereby more agencies are collectively working together on client projects to offer expertise in niche services. It is the future of the agency world," said Edward de Valle II, CEO of AMGW Agency.

In today's marketplace, it is important for clients to incorporate a comprehensive integrated campaign to reach the target audience through various traditional and new media marketing channels. Moreover, having a strong presence in both in the traditional and digital mediums is paramount when building relationships with brokers and buyers in a rapidly changing and continually evolving marketplace.

A visually striking 41-story glass tower, the contemporary Trump Hollywood features 200 expansive residences, all of which come complete with private elevator access and breathtaking ocean, Intracoastal and city views. The property also offers exceptional amenities such as a 4,000 square-foot spa and fitness center, a home theater room, wine cellar and tasting salon, lavish cigar lounge with private humidors, breakfast café, private beachfront cabanas, poolside service, tennis courts, 24-hour complimentary valet, full security, and exclusive concierge staff.

BH3 is a successful South Florida-based real estate firm. Supported by The Related Group and Fortune Development Sales, the team launched a new era at Trump Hollywood during 2011, highlighted by updated pricing on all residences.

For additional information, call 954.925.4447 or visit Sales by Related Realty in collaboration with Fortune Development Sales. For additional information about BH3, call 954-416-3140 or visit

Trump Hollywood uses the "Trump" name and mark under a license from Trump Marks Hollywood LLC, which license may be terminated or revoked according to its terms. The property is not owned, developed or sold by Donald J. Trump, the Trump Organization or any of their affiliates.

Founded by Edgardo Defortuna, Fortune International has raised the bar in high-end real estate throughout South Florida since 1983. In its brokerage division, Fortune boasts more than 1000 realtors and 11 offices from Key Biscayne to Weston, and numerous international affiliates. In addition, Fortune International is the developer's choice for exclusive on-site sales, having represented some of South Florida's most successful projects with thousands of sales to date. The name Fortune International is synonymous with excellence and an unwavering commitment to quality and customer service in the world of luxury real estate.

LGD Communications is a full-service advertising, marketing, and branding agency, with more than 20 years of expertise with both print and digital media advertising strategies, with offices in Miami and Manhattan. The agency is widely recognized for its expertise in the categories of travel, tourism, hospitality, high-end residential real estate and lifestyle marketing across all media platforms. To learn more, visit

Edward de Valle II established AMGW Agency more than ten years ago and since then has strategically positioned the company to be among the world's premiere communications agencies by expanding its global reach and by providing a service that is not only desired, but essential. In July 2011, AMGW Agency was ranked fifth largest public relations firm in South Florida by the South Florida Business Journal. Executing marketing strategies across the globe, the agency's core capabilities include strategic media planning & buying, comprehensive public relations, and digital services. For more information, visit or email

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