Google and Channel Intelligence Co-Hosted Summit, Guiding Retailers With Google Shopping Transition and PLAs

Google Shopping and CI Executives Meet With Retailers at Google Offices Throughout the Country

Celebration, Florida, UNITED STATES


ORLANDO, Fla., Aug. 13, 2012 (GLOBE NEWSWIRE) -- Google Shopping and Channel Intelligence (CI) executives recently met with leading retailers in Google offices throughout the country, co-hosting the CI Google Shopping Summit. Over the past two weeks, CI and Google executives partnered to personally meet with retailers to help them better understand the ongoing transition to Google Shopping and be prepared to optimize their results over the holiday season.

Jon Venverloh, Head of Platforms, Google Shopping offered, "Google is here to help retailers build upon their advertising success while significantly improving the shopping experience for consumers. The Google Shopping Summit with CI has been a great opportunity to personally meet with retailers and help them prepare and transition to the new Google Shopping prior to the holiday season in order to maximize sales."

"The Summits were a great success and we're excited to continue to partner with the Google Shopping team to help retailers prepare for and leverage these new opportunities," said, Larry Weeks, Director of Performance Marketing at CI. "We discussed PLA best practices and how they will be core to the new Google Shopping. CI's PLA clients are seeing remarkable results, achieving an average sales increase of 349% over the first six months of 2012."

"We appreciated the opportunity to sit down, face-to-face, with Google and CI to discuss Google Shopping and PLA at this informative event. We found the PLA tips that CI provided on optimizing product content, effective product targeting methods and walkthroughs very helpful and we plan to implement many of these strategies for Newegg.com. We now feel better prepared for the transition in the weeks to come," said Dr. S.C. Lee, Vice Chairman of Newegg North America.

Retailers in attendance also learned more about how the Google Trusted Stores program can work in concert with Google Shopping. The Trusted Store badge can be displayed within Google Shopping search results. Retailers leveraging Google Trusted Stores are achieving significant increases in click-thru and sales with no incremental cost to participate.

Introduced shortly after CI was selected as a launch partner for the new Google Shopping experience, CI's Retailer JumpStart Program for Google Shopping continues to help major retailers take advantage of the incentives offered by Google. Both new and existing merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly credit for 10% of their total Product Listing Ad spend through the end of 2012 from Google.

The Google Shopping incentive can translate into substantial savings for major retailers. CI created the Retail JumpStart program to capitalize on this offer by facilitating easy onboarding to the new Google Shopping for retailers. CI helps retailers both sign up for PLA and get their products listed prior to the August, 15, 2012 deadline for the Google incentive, as well as be prepared to leverage the new Google Shopping program over the holiday season.

About Channel Intelligence (CI)

Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is owned by ICG (Nasdaq:ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.



        

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