World's First Online Personal Branding Engine(TM) Helps Individuals Learn How to Stand Out in Crowded Market to Win Jobs

Patent-Pending Process Rebrands Job Seekers to Better Sell Themselves

NEW YORK, Aug. 15, 2012 (GLOBE NEWSWIRE) -- The world's first online tool to help individuals build a stand out brand and sell their most valuable assets launched this week in New York City. "The biggest problem facing every individual looking for a job today is choice—there are lots of good candidates, but most job seekers don't understand how to set themselves apart from the crowd and give their potential employer a reason to choose them first," says Steve Brazell, Competition Removal™ expert, and developer of the new branding engine. "Brand Op™ helps individuals better communicate who they are, why they're valuable, and why they deserve the job over their competition."

Years in development, the Brand Op website ( incorporates the same proven strategies that Fortune 500s, celebrities, and other individuals use to build their leading brands. "We recognize that most individuals cannot afford to hire a top brand consultant. We've incorporated decades of expertise from the best branding minds into an easy-to-use very affordable tool. It's like hiring your own team of experts to walk you through your personal brand value creation process."

Individuals get unlimited access to Brand Op for $99. Additional memberships are available ranging from $299 (for businesses) to $2,995 (that include Skype consulting and even in-person strategy sessions). "Many universities, the military, and select charity organizations will receive special pricing or even donated memberships to help jump-start graduates, veterans, or those really struggling to get a job," says Brazell.

Although the process is simple, it does require a personal investment. After logging-in it may take several hours of thoughtful thinking to finish. Each section begins with a helpful video, and you can log-out or in anytime to make updates and changes. The process forces you to think differently about your personal brand.

Brand Op ultimately results in a one-page summary that clearly defines an individual's unique differences and skills, and includes personal brand pitches to help them better sell themselves. Brazell concluded, "In today's hyper-competitive job market, you must learn how to stand out and give your potential employer very clear reasons why they should hire you over your competition. Brand Op walks you through this process and will help give you the edge you need to win the job."

About Steve Brazell:

Steve Brazell is the architect of "Competition Removal"—the idea that it is easier for an individual or company to beat their competition through innovation and differentiation rather than competing head-to-head. Affectionately known as "The Hitman," he is an ideator—and works with some of the world's most successful brands ( He is also the author of Clear! The simple guide to keeping your business alive and kicking, and speaks on branding, marketing and persuasive communication techniques to audiences' worldwide.


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