Appature Appoints Enterprise Marketing and Strategic Alliances Veteran Jigish Avalani as EVP, Global Marketing and Alliances

SEATTLE, WA--(Marketwire - Aug 20, 2012) -  Appature Inc., a leading software-as-a-service (SaaS) provider for life sciences marketers, today announced the appointment of enterprise software and brand management veteran Jigish Avalani to the position of executive vice president, global marketing and alliances. In this role, Avalani will be responsible for global marketing, product management, strategic alliances and corporate development.

Avalani, a technology thought leader and innovation architect, brings to Appature more than two decades of experience successfully building and profitably managing both complex global technology organizations and start-ups. Building on a foundation that includes multiple senior leadership roles at Microsoft, Avalani will optimize all aspects of Appature's approach to bringing products to market and building effective alliances with leading life sciences focused agencies and IT consulting firms.

"Jigish brings tremendous experience and leadership to Appature, as well as a deep understanding of how to bring innovative technologies to rapidly evolving industries," said Kabir Shahani, co-founder and CEO, Appature. "The life sciences industry is going through radical transformation right now, and Appature is experiencing phenomenal growth as life sciences companies seek technology capabilities that will help them move quickly up the marketing maturity curve. Jigish is a critical addition to our company at this stage of our growth, and another example of the level of talent we continue to attract."

The company's product suite, Appature Nexus, provides a cloud-based solution for life sciences marketers. It provides the tools for marketers to easily mine data, launch campaigns, and get actionable insights in order to grow market share and create deeper customer relationships.

"Every so often one gets an opportunity to be a part of an innovative enterprise SaaS platform company, and Appature is that opportunity for me. Being involved in this type of transformative opportunity is as rewarding as it is exciting," said Avalani. "Whenever I discuss Appature Nexus with CMOs, CIOs, brand marketers and other key enterprise stakeholders, the conversation almost always leads to them being in awe of our technological innovations and asking how quickly they can get started."

Prior to joining Appature, Avalani served in a variety of sales, marketing, product management, channel & alliance partnerships and developer evangelism roles at Microsoft. Most recently, he led global market development for enterprise architecture services and grew the enterprise business to outperform revenue targets and increase customer satisfaction. Earlier, Avalani drove marketing and business development for a software startup in the Washington, D.C. area. He started his career as a consultant and practice manager in the telecommunications industry.

Avalani received his BS in Electrical Engineering from Bombay University in Bombay, India, and his Masters in EE from Rutgers University in New Jersey. He currently serves on the boards of Insyndia Global and VoIP-Connections.

About Appature, Inc.
Appature, Inc. is a Seattle-based technology company that provides a "surprisingly simple" marketing cloud platform, called Appature Nexus, designed exclusively for life science companies. Appature Nexus enables marketers to deepen brand relationships and drive share growth with a platform that integrates the marketing database, campaign management tool and analytics suite into one easy-to-use tool. Leaders in the pharmaceutical, medical device and consumer healthcare industries rely on Appature to realize the full potential of their customer relationships. Please visit

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Debby Fireman


Jigish Avalani, EVP, Global Marketing & Alliances, Appature