Charlotte, Aug. 21, 2012 (GLOBE NEWSWIRE) -- Leading shopper marketing agency birdsong gregory has announced details for the Carolina's regions first annual Retail Insights Southeast (RISE) retail/shopper marketing event. Held in Charlotte, NC on September 18th at Byron's South End, the luncheon will focus on how retailers and brands are encouraging loyalty in the digital age. Details are at www.attendrise.com. Representatives from retailers like Family Dollar and Food Lion along with brands like Coca-Cola, Clorox, Kraft Foods and Unilever have already committed to attending,
The three hour luncheon will include a full agenda of presentations and discussions including:
Lawrence Lobpries, Consumer Marketing Director for Lowe's, will talk about how Lowe's is revolutionizing the shopping experience for its customers with its innovative MyLowe's program.
Jim Cusson, President at birdsong gregory, will highlight the top 10 influences on loyalty in the digital age.
Adam Fine, Senior Director of Shopper Marketing at MaxPoint Interactive, will showcase examples of how brands and retailers are leveraging digital to target consumers at the neighborhood level.
"The southeast represent a robust and growing nexus for retail marketers." stated Jim Cusson, president of birdsong gregory. "As we've worked with our retail clients, we've recognized a genuine thirst for a regional event to allow professionals to come together and discuss common challenges, and this subject of loyalty in the digital age is certainly timely."
Additional presentations are expected to be added. To register and view event details with topics, times, and speaker information please go to www.attendrise.com.
About birdsong gregory
birdsong gregory is an innovative and agile shopper marketing and advertising agency in Charlotte, NC that provides retailers and brands with insightful strategy and impactful retail activation. The agency's clients include Chobani, Lowe's Food Lion, Husqvarna and Resolute Forest Products, among others.