SoundBite Communications and COLLOQUY to Present Webinar on Mobile Marketing Tips and Trends for the Holiday Season

Complimentary Webinar Demonstrates How Retailers Can Leverage Mobile Devices to Drive Purchases and Customer Loyalty

BEDFORD, Mass., Aug. 23, 2012 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT), and loyalty experts COLLOQUY, are presenting a webinar on September 6, 2012 at 2:00PM EST entitled "Making the Mobile Connection: Mobile Marketing Tips and Trends for the Holiday Season." The 45 minute webinar will include best practices for retailers looking to lay the groundwork for a successful holiday season by leveraging the powerful mobile marketing channel.

The holiday season is the busiest shopping time of the year and the optimal time to create the foundation for year-round mobile marketing strategies. This webinar will demonstrate how and why retailers are successfully reaching consumers via the mobile device--helping to engage consumers, thereby increasing basket size and creating loyal customers.

WHAT: Webinar: "Making the Mobile Connection: Mobile Marketing Tips and Trends for the Holiday Season."
WHEN: Thursday, September 6, 2012 2:00PM ET/ 11:00AM PT
WHO: Mike Romano, Senior Vice President, Mobile Sales & Services, SoundBite Communications; Michael Scully, Vice President, Mobile Product and Strategy, SoundBite Communications, Kelly Hlavinka, Managing Partner, COLLOQUY;
REGISTER: To register for the webinar, please click here.

SoundBite and loyalty experts COLLOQUY will discuss:

  • Learnings from the 2011 mobile holiday season
  • Linking customer loyalty from online events to purchase activity
  • Mobile's role as a key channel for loyalty marketers
  • Building the mobile database and keys to compliance
  • Brand connection and customer engagement through mobile

This is the second year SoundBite and COLLOQUY have presented a webinar focused on leveraging the power of the mobile device during the holidays. Click here to view last year's webinar and additional mobile marketing resources.

About SoundBite Communications

SoundBite Communications, a leading provider of cloud-based customer experience management solutions, enables organizations to build lifelong, profitable customer relationships across the full consumer lifecycle. It serves two global markets, the Hosted Contact Center and Mobile Marketing. Its solutions leverage the power of two robust platforms: SoundBite Engage, an interactive multi-channel communications platform providing integrated SMS, dialer, voice messaging, email and web communications; and SoundBite Insight, a preference management platform enabling intelligent, personalized communications. SoundBite powers nearly two billion customer interactions annually. Visit for more information.

SoundBite is a registered service mark of SoundBite Communications, Inc.

The SoundBite Communications, Inc. logo is available at


COLLOQUY comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry. Owned by LoyaltyOne, COLLOQUY has served the loyalty-marketing industry since 1990 with over 40,000 global subscribers to its magazine and the most comprehensive loyalty web site in the world. COLLOQUY's research division develops research studies and white papers including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is a loyalty-marketing partner of both the Direct Marketing Association and the Canadian Marketing Association and a content provider to the American Marketing Association. COLLOQUY also operates the COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY's proprietary methodology. COLLOQUY magazine subscriptions are available at no cost to qualified persons at or by calling 513.248.9184.


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