First Five in Line in NYC Win a New iPhone From Gazelle

New York Pop-Up Store Allows Consumers to Trade in Old iPhone for Money on the Spot

San Francisco, California, UNITED STATES

BOSTON, MA--(Marketwire - Sep 10, 2012) - Gazelle, the nation's leading high-end consumer electronics trade-in site, today announced the First in Line contest in New York City. To celebrate the expected availability of the new iPhone, widely rumored to be September 21, 2012, Gazelle will give the first five people in line outside the Apple store on Fifth Avenue a new iPhone.

The five winners will also be sponsored by Gazelle as they wait in line. The company will provide them with branded gear -- including t-shirts, sweatshirts and hats, and a personal runner to get them snacks and charge their phones (September 19-20) and deliver a pizza dinner the night before the new iPhone hits store shelves.

First in Line contest from Gazelle
Outside the Apple store
Fifth Avenue
767 Fifth Ave.
New York, NY
Friday, September 21 (if the new iPhone is launched on this date)
Win a new iPhone by being one of the first five people in line with a reservation. In addition to a new iPhone, Gazelle will sponsor winners to wait in line as described above. To ensure Gazelle sponsorship, people in line must Tweet their acceptance to @gazelle_com, along with a picture of them in line, in order to qualify.

More information on eligibility and contest rules is available online at:

With the new iPhone in hand, consumers can head over to Gazelle's pop-up store at Vanderbilt Hall in Grand Central Station, where they can trade-in their used devices for cash from Thursday, September 20 through Friday, September 21. Consumers can also enter Gazelle's "Money Booth" to win one of many prizes, ranging from a t-shirt to a Macbook to $5,000 cash.

For more information on how to trade in an old device, visit

About Gazelle
Gazelle ( is the nation's leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has accepted more than one million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. iPhone and Macbook are trademarks of Apple Inc., registered in the U.S. and other countries. Gazelle is not affiliated with Apple.

Contact Information:

Media Contact
Kristin Allaben for Gazelle