Mercent Releases Thought-Leadership Expo & Partner Showcase Schedule for 2012 Annual Summit; Mercent, Google, eBay and Others Tackle Retail Industry's Top Disruptive Ecommerce & Digital Media Topics in Booth #401

SEATTLE, WA--(Marketwire - Sep 10, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today its 3-day Thought-Leadership Expo and Partner Showcase presentation schedule held September 10-12th during the 2012 Annual Summit at the Colorado Convention Center, Denver, CO. 

Mercent headlines the Annual Summit with a daily schedule of executive presentations covering disruptive Ecommerce and Digital Media topics pressing today's retail executives and marketing leaders. Presenters will deliver insight, commentary and recommendations to help retailers and other industry attendees navigate the 2H of 2012's Ecommerce market in the most strategic and profitable way.

Mercent Thought-Leadership Expo and Partner Showcase Presenters:

  • Jeff King - Senior Director of X.commerce Platform Partnerships, eBay
  • Sucharita Mulpuru - Vice President & Principal Analyst, Forrester
  • Aaron Rackoff - Manager of Strategic Partner Development, Google
  • Vineet Buch - Senior Product Manager, Google
  • Eric Best - Chairman & CEO, Mercent
  • John Kelly - Director of Business Development, TellApart
  • Eric Heller - CEO, Marketplace Ignition
  • Daniel Hightower - Director of Business Development & Marketing, Moontoast
  • David Gould - CEO, mShopper
  • Anthony Guarino - Marketing Manager, Mercent
  • Debra Carroll - Director of Paid Search Services, Mercent
  • Dan Myers - Director of Marketplace Services, Mercent
  • Paul Connors - Product Manager, Mercent

Mercent Thought-Leadership Expo and Partner Showcase Schedule:

Monday, September 10th
Time   Session   Speaker
4:15 pm - 4:45 pm   The Fundamentals of State-of-the-Art Retargeting   John Kelly, VP, TellApart
5:00 pm - 5:30 pm   Accelerate YOY Growth by Reaching Amazon Prime Members and Leveraging FBA   Eric Heller, CEO, Marketplace Ignition
Tuesday, September 11th
Time   Session   Speaker
10:00 am - 10:30 am   Google Trusted Stores: The Good, Great & Remarkable   Aaron Rackoff, Manager of Strategic Partner Development, Google
10:45 am - 11:15 am   Be More Visible With Mercent and Its Growing Marketplace Footprint   Paul Connors, Product Manager, Mercent
11:30 am - 12:00 pm   Relieve Holiday Pricing Pressures with Amazon Repricing   Dan Myers, Director of Marketplace Services, Mercent
12:15 pm - 1:00 pm   Channel Evolution:  Amazon, Google Shopping & eBay   Eric Best, Chairman & CEO, Mercent / Sucharita Mulpuru, VP & Senior Analyst, Forrester / Jeff King, Sr. Director of X.commerce Platform Partnerships, eBay / Vineet Buch, Senior Product Manager, Google Shopping
1:45 pm - 2:15 pm   Master Google Shopping -- The Datafeed-Driven Program Critical to a Broader Retail Marketplace Strategy   Anthony Guarino, Marketing Manager, Mercent
3:30 pm - 4:00 pm   Social Activation: The New Key to Social ROI   Daniel Hightower, VP of Business Development & Marketing, Moontoast
4:15 pm - 4:45 pm   Be Visible, Competitive and Profitable on Amazon with Automated Inventory Management   Paul Connors, Product Manager, Mercent
Wednesday, September 12th
Time   Session   Speaker
10:30 am - 11:00 am   Accelerate Website Traffic, Sales and Revenue with Amazon Product Ads   Dan Myers, Director of Marketplace Services, Mercent
11:15 am - 11:45 am   Consistency Drives Revenue - Expert Insight and Best Practices for Retail Promotions Across Search Channels   Debra Carroll, Director of Paid Search Services, Mercent
12:00 pm - 12:45 pm   One on One: Profits & Losses, What's Your Amazon Strategy?   Eric Best, Chairman & CEO, Mercent / Sucharita Mulpuru, VP & Senior Analyst, Forrester
1:15 pm - 1:45 pm   The Economics of Mobile Commerce   David Gould, CEO, mShopper
2:30 pm - 3:00 pm   Enthralling Consumers, Empowering Retailers   Jeff King, Sr. Director of X.commerce Platform Partnerships, eBay

Mercent welcomes attendees to visit its double-decker Booth #401 throughout the week to learn more about the company's award-winning Mercent Retail™ SaaS platform and product portfolio. Mercent executives will be on hand to discuss the current retail environment and merchant best practices for profitable success through the upcoming retail holiday selling season.

Attendees interested in scheduling 1x1 meetings with Mercent and session presenters can do so by contacting Mercent Communications Department at 206-310-5323 or Additional company and product information is available on Mercent's corporate website located at, by calling direct at 206.832.3971 or emailing

The Annual Summit is digital retail's most influential annual event. Our attendees are some of the brightest and most innovative players in the digital retail world, and they come to the Summit to build relationships, exchange ideas, share knowledge and discover the next big thing. Each fall, produces the Summit as an educational and networking event for the entire digital retail community: senior management, marketers, merchandisers and solution providers. More than 4,000 attendees and 200 exhibitors will gather in Denver, CO, for the 2012 Annual Summit. See what companies attended in 2011. Many companies are already registered to attend the 2012 Annual Summit!

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by veterans, is venture funded, and based in Seattle, WA. For more information, visit

Contact Information:

Mercent PR Contact
Kristine Szarkowitz

Tel: 206-832-3900