Designer Handbag Connoisseur LXR & Co Launches Store Opening in Beverly Hills

LXR & Co Transforms Pre-Loved Items Into First-Class Luxury


LOS ANGELES, CA--(Marketwire - Sep 19, 2012) - LXR & Co (http://launch.lxrco.com/) gives women a taste of handbag heaven, as the elite company arrives at Beverly Hills in style with the finest collection of bona-fide pre-loved luxury goods. The sophisticated boutique specializes in carrying a line of authentic brands such as Hermés Chanel, and Louis Vuitton, among others. LXR Group was founded in 2006 and has since transcended its competitors in advertising all-time favorite luxe designer handbags through wholesale, retail, online and private sales. Now launching a charming boutique to house a luscious line of pre-owned bags, LXR & Co redefines the shopping experience by infusing classic 18th-century French designs overlaid with pure vintage elegance. LXR & Co's boutique will be situated at the heart of Beverly Hills at 9638 Brighton Way, and the grand opening is slated for this September. Eileen Koch & Company Inc. has been retained by LXR & Co to handle all of their public relations and marketing needs.

Although shoppers shy away from the sight of outrageous price tags, they silently drool over items on today's hot list. LXR eliminates buyers' guilt for quilt through its sales of 100% authentic products at a discounted low-retail price. LXR sets itself apart by providing shoppers with a platform to vend their handbags for cash or purchase one of LXR's pre-loved designer pieces. The quaint yet sensuous décor of its store appeals to customers with a twist on Parisian chic styles of provincial design furniture, sumptuous textiles, opulent velvets, toile, and elegant curves to reflect the luxurious craftsmanship of the Marie Antoinette era.

"We have this fondness for everything surrounding the fashion world and we will be glad to share our passion with you. Every woman needs at least one rare designer handbag and our mission is to help you find the perfect one for you," said LXR store manager Luca Harino.

Identifying pre-loved shopping with first-class quality and service, LXR paves a narrow path for its competitors to chase after the luxury store's elevated standards. LXR has salvaged the hidden gems of the procreating fashion world and immaculately restored them into the most coveted luxury arm candy.

For more information on LXR & Co, contact Eileen Koch & Company Inc., a PR, Marketing, and Branding Firm at 310-441-1000, or email Eileen@eileenkoch.com. Visit www.eileenkoch.com.

Contact Information:

Eileen Koch & Company Inc.
310-441-1000