PaperG Announces Audience Extension, a PlaceLocal Ad Platform Technology

Audience Extension Allows Broadcasters, Agencies and Publishers to Increase Ad Sales With One-Stop Shop for Local Advertisers

SAN FRANCISCO, CA--(Marketwire - Sep 19, 2012) - Today, PaperG (, a San Francisco based local display ad technology company, announced Audience Extension, a new addition to its PlaceLocal digital ad platform for publishers and agencies servicing local advertisers.

Audience Extension provides publishers, like local broadcast stations, the capability to sell to local advertisers specific online audience segments beyond their own website. PlaceLocal's Audience Extension automatically suggests the most relevant audience segments based on who the advertiser is. More than 1,000 local advertisers rely on PlaceLocal's Audience Extension capability and access the technology through PaperG's partners including Emmis Communication and Granite Broadcasting Corporation. These partners have experienced stellar results, delivering hundreds of millions of highly targeted ad impressions to their advertisers each month since launching the audience extension product.

"Audience Extension is more than just a technology. We're offering broadcasters, agencies and publishers a new way to fulfill the needs of their advertisers who want to reach more customers. We're providing the simplest solution and easiest experience on the market to meet these needs," stated the CEO of PaperG, Victor Wong.

PlaceLocal's Audience Extension is a one-stop solution for sales executives to:

  • Display ads from local advertisers on top-tier websites across the web beyond their own web properties
  • Target the most interested customers based on demographics, web browsing interests and geographic location
  • Provide comprehensive analytics to local advertisers demonstrating the value of display ads

Experience and results are paramount for PaperG. The Audience Extension technology is continually working; every five minutes the engine reevaluates and refines its criteria to ensure ads reach the most relevant potential customers.

For more information about PaperG, please contact Asees Singh, PR Manager, at

To learn how your company can access PaperG's suite of ad technology tools for a highly targeted ad campaign, please visit

Contact Information:

Asees Singh
PR Manager