SMX East 2012 Conference Update: Mercent VP Frank Kochenash Invited to Present 2nd Session on Google Shopping

SEATTLE, WA--(Marketwire - Sep 27, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today Mercent Vice President of Product and Client Services Frank Kochenash has been invited to present a second session at SMX East (Search Marketing Expo) 2012

In addition to moderating the 'Birds-of-a-Feather' luncheon session during the SMX lunch break at table #6 on October 4, Mr. Kochenash is presenting an exclusive session on Google Shopping titled 'Google Shopping Goes Pay-For-Play: Lessons & Learning So Far.' As an industry leading technology company for national brand name retailers, Mercent was among the first industry providers to advance its technology in support of the new Google Shopping platform; advise the retail industry on the depth of impact it should expect from Google's changes; and deliver detailed insight and expert guidance on competitive sales and merchandising strategies, use cases and immediate 'actionable' best practices to help online retailers and other industry constituents boost profitability on Google Shopping. Mr. Kochenash's exclusive presentation will be held October 4th at 1:00 pm ET.

Mr. Kochenash is a highly-regarded industry expert. In his executive role with Mercent he focuses on product strategy and development, service excellence, development of Mercent's channel expertise and directing Mercent's Performance Services team to deliver exceptional services to the company's broad portfolio of brand name Tier 1 retail clients. 

Mercent is a recognized leader of retail technology with its award-winning Mercent Retail™ SAAS platform. The company optimizes retail products and offer visibility across the full spectrum of Ecommerce transactions that include product ad platforms such as Amazon Product Ads and Google Product Listing Ads (PLA); social and mobile shopping sites; online marketplaces (, Google Shopping, eBay); comparison shopping sites; and paid search platforms that include Google AdWords and Microsoft AdCenter. The Mercent Retail™ platform complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools, including Mercent's Amazon repricing tool, allow marketers to take action from these insights.

To learn more about Mercent's full product portfolio contact Mercent Sales at 206-832-3900 or Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by veterans, is venture funded, and based in Seattle, WA. For more information,

Contact Information:

Mercent PR Contact
Kristine Szarkowitz